Articles Tagged ‘Torstar’

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People Moves: Torstar picks a GM for Marketing 360

Plus, Samsung Ads hires new lead for Toronto and Chicago sales teams and Sports-Media Marketing brings on a new senior client lead.

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Torstar acquires rights for Cineplex Magazine

The publisher adds the entertainment publication to its recent list of strategic print acquisitions.

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Torstar promotes Irene Gentle into strategic media role

Anne Marie Owens, former editor-in-chief of the National Post, succeeds Gentle as editor of the Toronto Star.

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Torstar gets Wheels back on track

The relaunched auto section features coverage enthusiasts have come to expect, as well as lifestyle content that reflects changes in the marketplace.

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Torstar is eyeing online betting

The expected opening of the online gaming market may carry media and sponsorship opportunities to support the company’s mission.

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How Google feels about calls for news legislation

Sources from the company say its own market-based solutions to paying for news will help a “self-sustaining news model.”

Toronto Star

Onlia adds custom content to its mix with Torstar partnership

The digital insurance brand hopes a series of cross-platform content plays will add thought leadership to an awareness-focused strategy.

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Canadians’ trust in news could herald a boost in spend

Spending in newspapers is expected to be stable, but digital spending around news content could increase.

AMNET

Torstar hires adtech veteran to lead innovation

Hisham Ghostine says the audience data the publisher has will help develop ad products that will be “the difference maker” in a cookieless world.

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ICYMI: Competition Bureau closes Postmedia-Torstar investigation

Plus, iHeartRadio has a new national brand and Quibi’s content may have a home on Roku.

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Torstar and Golf Town partner to buy SCOREGolf

The acquisition will give advertisers greater access to a growing and highly-engaged audience of golf enthusiasts.

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Toronto Star to launch new Sunday section

‘Together’ will focus on the best of the city in response to readers and advertisers’ appetite for more positive news.

Loblaw

Loblaw acquires ad serving tech from Eyereturn

The retailer plans to enhance its in-house agency’s proprietary platform.