Articles Tagged ‘Torstar’

Industry News: Amazon launches AI ad product within its DSP platform

Meanwhile, a new roster of agencies and brands subscribe to NLogic’s Video Planner.

Torstar sources audience data through new Paymi partnership

The new program will provide advertisers with information on users’ shopping behaviour.

Torstar introduces “pay as you go” option for casual news readers

The media co. is partnering with micropayment tech firm Axate to launch the digital wallet.

Torstar is rolling out a podcast network

The announcement coincides with the release of the latest season of the Star’s true crime show, Suspicion.

Torstar finds new partner in The Altitude Platform

The collaboration is meant to give the media company the ability to deliver premium ads for marketers.

Metroland partners with Flipp as it transitions to digital-only model

After discontinuing its physical flyers in the fall, the publisher is looking for ways to continue reaching consumers.

Torstar partners with Captivate to offer cross-platform video ads

A reseller agreement will allow the news company to sell inventory on 1,146 screens across the Greater Toronto Area.

Postmedia and Torstar owner end merger talks

The companies were unable to agree on terms that would have accelerated media consolidation in Canada.

Torstar, Postmedia and Unifor pull ads from Meta

More companies and organizations have joined the list of advertisers responding to plans to block news content in Canada.

GroupM commits part of its ad buying to Torstar

The agency group’s Canadian arm is delivering locally on a global priority.

ICYMI: MacDonald becomes shareholder in Cairns Oneil

Plus, Gamelancer hires former Habs exec to lead sales and newspapers cut more printing costs.

Torstar brings entrepreneurship podcast to new heights

Between Us with Wes Hall has new sponsors and expanded distribution through Air Canada for its second season.

Torstar to shut down Eyereturn Marketing

The digital agency, which employed just under 30 staff, will end operations in January.

Arbitrator awards Jordan Bitove ownership of Torstar

The change is part of a resolution with business partner Paul Rivett, who claimed an impasse on the future of the company.

NordStar Capital owner seeks to dissolve company over feud

NordStar Capital is the controlling company of Torstar and the Toronto Star newspaper.