Articles Tagged ‘Torstar’

Industry News: Amazon launches AI ad product within its DSP platform
Meanwhile, a new roster of agencies and brands subscribe to NLogic’s Video Planner.

Torstar sources audience data through new Paymi partnership
The new program will provide advertisers with information on users’ shopping behaviour.

Torstar introduces “pay as you go” option for casual news readers
The media co. is partnering with micropayment tech firm Axate to launch the digital wallet.

Torstar is rolling out a podcast network
The announcement coincides with the release of the latest season of the Star’s true crime show, Suspicion.

Torstar finds new partner in The Altitude Platform
The collaboration is meant to give the media company the ability to deliver premium ads for marketers.

Metroland partners with Flipp as it transitions to digital-only model
After discontinuing its physical flyers in the fall, the publisher is looking for ways to continue reaching consumers.

Torstar partners with Captivate to offer cross-platform video ads
A reseller agreement will allow the news company to sell inventory on 1,146 screens across the Greater Toronto Area.

Postmedia and Torstar owner end merger talks
The companies were unable to agree on terms that would have accelerated media consolidation in Canada.

GroupM commits part of its ad buying to Torstar
The agency group’s Canadian arm is delivering locally on a global priority.

ICYMI: MacDonald becomes shareholder in Cairns Oneil
Plus, Gamelancer hires former Habs exec to lead sales and newspapers cut more printing costs.

Torstar brings entrepreneurship podcast to new heights
Between Us with Wes Hall has new sponsors and expanded distribution through Air Canada for its second season.

Torstar to shut down Eyereturn Marketing
The digital agency, which employed just under 30 staff, will end operations in January.

Arbitrator awards Jordan Bitove ownership of Torstar
The change is part of a resolution with business partner Paul Rivett, who claimed an impasse on the future of the company.

NordStar Capital owner seeks to dissolve company over feud
NordStar Capital is the controlling company of Torstar and the Toronto Star newspaper.