Articles Tagged ‘Torstar’

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Torstar gets Wheels back on track

The relaunched auto section features coverage enthusiasts have come to expect, as well as lifestyle content that reflects changes in the marketplace.

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Torstar is eyeing online betting

The expected opening of the online gaming market may carry media and sponsorship opportunities to support the company’s mission.

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How Google feels about calls for news legislation

Sources from the company say its own market-based solutions to paying for news will help a “self-sustaining news model.”

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Onlia adds custom content to its mix with Torstar partnership

The digital insurance brand hopes a series of cross-platform content plays will add thought leadership to an awareness-focused strategy.

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Canadians’ trust in news could herald a boost in spend

Spending in newspapers is expected to be stable, but digital spending around news content could increase.

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Torstar hires adtech veteran to lead innovation

Hisham Ghostine says the audience data the publisher has will help develop ad products that will be “the difference maker” in a cookieless world.

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ICYMI: Competition Bureau closes Postmedia-Torstar investigation

Plus, iHeartRadio has a new national brand and Quibi’s content may have a home on Roku.

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Torstar and Golf Town partner to buy SCOREGolf

The acquisition will give advertisers greater access to a growing and highly-engaged audience of golf enthusiasts.

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Toronto Star to launch new Sunday section

‘Together’ will focus on the best of the city in response to readers and advertisers’ appetite for more positive news.

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Loblaw acquires ad serving tech from Eyereturn

The retailer plans to enhance its in-house agency’s proprietary platform.

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Assessing the AWS outage will take time

Amazon’s cloud server issues slowed publishing and analytics services for multiple organizations for nearly a full day.

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How national newspapers are filling the ad void

Traditionally big ad spenders have cut back in print, but some categories have stepped up while publishers rely more on non-advertising revenues.

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Michael Beckerman’s mission to be a better partner

“Brand awareness, to me, is marketing’s fool’s gold,” says Torstar’s new chief client officer, who wants to put away the rate cards and focus on serious new questions.

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Michael Beckerman lands at Torstar

The former MKTG CEO has a long history with new co-owner Jordan Bitove thanks to their decades in sports industries.