Articles Tagged ‘Torstar’

The Grid to redesign on heels of design award
A narrower, more magazine-like format of the Torstar-owned weekly will hit news boxes and retail April 10.

Toronto Star changes sales structure
The Torstar paper is moving its sales operations to Metro to provide a single and national point of contact for marketers in Canada.

Metro rolls out a new front-page ad format
The waterfall wrap, a multi-page unit that reveals new content as readers flip through, launched with an ad from Mazda Canada.

Torstar posts Q3 losses
The media company attributed its media segment losses to declines in newspaper ad revenue, while digital losses were due to lower revenues at Wagjag and Workopolis.

Future of print: The Grid eyes larger events presence
Publisher and editor Laas Turnbull talks about the weekly’s plans to add three new events to its slate in 2014, including a spring edition of its Cocktail Week.

Torstar revenue sees second-quarter decline
The media co attributed its losses in the media segment to declines in print advertising revenue at newspapers, while digital losses were due to lower revenues at Wagjag.

Torstar down in first quarter
The company saw a drop of $9 million in its media group because of ongoing print ad revenue declines.

Juice Mobile signs with Metro
The company has signed a deal to represent the Torstar paper’s mobile inventory to advertisers.

Newspaper circ down across the country: CCAB
Paid circulation for 2012 was down across the board, with the largest loss from the Winnipeg Sun.

Toronto Star tops in TO: NADbank
The Torstar paper pulled in the most readers both in print and online for the city according to the latest numbers.

Toronto Star announces restructuring
The Torstar paper is outsourcing page production and most print design work and reducing staff levels in other areas following revenue challenges.

The Grid grows sales team
The Torstar-owned weekly promotes Carrie Gillis to associate publisher and adds to the sales team.

Travel+Escape partners online
The Blue Ant Media brand is leveraging its partial Torstar ownership to offer clients sales opps on Jaunt.ca.

Metro launches new ad unit
The daily paper is running the “splitter,” which cuts double-page spreads across the middle, for the first time tomorrow morning with a new ad from Wind Mobile.

The Toronto Star announces paywall plans
Following in the footsteps of the Globe and Mail and Postmedia, the Torstar site will launch a paid-subscription program in 2013.