Articles Tagged ‘Travel Alberta’
Why Travel Alberta partnered with fashion mags for the first time
The campaign’s media plan includes ads in GQ, Vogue and Vanity Fair.
Travel Alberta partners with National Geographic on branded content series
Developed by Initiative’s new Storyline content partnership team, the 360-degree video series is the first collaboration between the two brands.
What’s the media plan? Alberta Tourism digs deep into digital
Over the last three years, the tourism agency has shifted 99% of its marketing efforts to online channels.
ICYMI: Dentsu Media’s new director, Facebook’s mammoth ad share
In case you missed it: Veronik L’Heureux has been promoted at Dentsu Media, Facebook is expected to take the lion’s share of global ad revenue in 2016 and Travel Alberta is helping visitors catch Pokemon.
Sport Chek and Target on what makes a good Instagram ad
Instagram ads are live in Canada for the first time today, with the two companies signed on as part of the six launch partners.
Travel Alberta teams with Expedia for discovery campaign
The tourism agency and the travel site are bringing a duo of bloggers to the province to create original content based on their experiences.
Spotted! Ottawa rickshaws get makeovers
Travel Alberta is bringing rickshaws dressed in dinosaur, golf, fishing and rodeo gear to to the streets of Ottawa’s Byward Market.
Canadians belt it out for Travel Alberta and the Calgary Stampede
The tourism brand is celebrating the centennial of the outdoor show with a contest that asks Canadians to submit their best “yahoo” rendition.
Travel Alberta brings the slopes to the elevator
The tourism co has created faux gondolas, aimed at whisking potential travellers in Calgary and California to the Rockies.
Travel Alberta and Roots team up
The newly rebranded tourism co collaborates with the clothing brand in its new holiday campaign.
Travel Alberta gets winterized
The tourism co aims to show that it is a competitive travel destination with a new brand message and ad campaign.
