Articles Tagged ‘Twitter Canada’
Twitter to roll out NFL content with Boston Pizza
The restaurant and sports bar chain wants to attract second-screening football fans with six-second pre-roll ads.
Twitter reveals most tweet-worthy shows in Canada
The social media company has taken a deep-dive into how Canadians use the platform when in front of the tube — and what window advertisers have to reach them while they’re at it.
Rory Capern departs Twitter
The social media company is searching for a new managing director in Canada.
Elevation Pictures teams with Twitter to promote The Hip
A new doc on The Tragically Hip was the first movie to deliver a Twitter-exclusive trailer.
Twitter plugs into the MMVAs pre-show
The social platform’s first streaming deal with a Canadian partner will feature advertisements from Wendy’s and Virgin Mobile.
Rory Capern on how Twitter can win with live
Hot off the announcement of more than a dozen new live video deals, the managing director of Twitter Canada says the goal is to position the platform as a go-to destination for live video.
Twitter takes the mound with MLB partnership
The social platform will live stream one game per week, but only out-of-market games.
Twitter moves to monetize Periscope
The new option will give advertisers and creators a 50/50 split on revenue from pre-roll ads.
Gaming isn’t just for teens on consoles anymore, says Twitter
The social network’s deep dive into the Canadian gaming scene found what excites gamers the most, what platforms they’re big fans of and how brands can get in on the action.
Mobile targeting: Where’s the line between cool and creepy?
Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?
ICYMI: Yahoo to skip the NewFronts, Postmedia VP heads to Canada Post
In case you missed it: For the first time, Yahoo will skip the New York event, OMD will handle media for Vancouver Port Authority and Maria Girimonte will assume a new Post.
National Lacrosse League bypasses broadcast with Twitter deal
A new live-streaming partnership with Twitter means Canadians can watch matches without buying tickets or a subscription.
Spotted! McDonald’s broadcasts its breakfast message
The QSR took over a Yonge-Dundas Square digital billboard in Toronto to show real-time Tweets and drum up excitement for its all-day breakfast offering.
Twitter Canada onboards new head of agency development
Leanne Gibson, former head of ad products and business operations at AOL Canada, will help the company work more closely with agencies to create effective campaigns.
Twitter partners with TSN and Sportsnet for hockey highlights
Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.
