Articles Tagged ‘Twitter’
ICYMI: La Presse+ awards top ads, Twitter’s plans for Vine
In case you missed it: La Presse+ awards its top ads, Twitter is keeping Vine as an app and Super Channel shuffles its top staff.
Twitter Canada unveils carousel ads
The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.
Execs report autoplay ads to be least effective online format: study
A new study from Quartz details the online preferences of the elusive demo.
New study shows Snapchat leads in social ‘stickiness’
New research from Solutions Research Group has found that the average age of Facebook users is 13 years higher than the average Snapchat user.
Canadians on Twitter love Toronto, Drake and Barack Obama
The social media platform compiled its year-end data. Some of the hottest Canadians include vlogger Lilly Singh, Deadpool star Ryan Reynolds, hip-hopper Drake and… suburban councillor Norm Kelly.
Re-tweets are the new autographs: study
Twitter’s first deep dive into sports trends on the platform found that its users are more open to brand partnerships, and that they’re more likely to visit the sports’ digital properties.
Twitter and Dive partner for Grey Cup
The partners worked on an in-game display unique to the game.
CFL turns to Twitter to reach Grey Cup super fans
The partnership, officially established in 2013, is focused on extending the Grey Cup party to the online space and rewarding fans for their loyalty.
Onward: What’s the advertising future of Twitter?
For many in the industry, the social networking platform has become the 5,000-pound blue bird in the room. But what can it do to pull advertisers in?
ICYMI: Twitter shutters Vine, Amex partners with Billy Bishop
In case you missed it: Twitter to discontinue video platform Vine, Amex to take up residence in Billy Bishop Airport and Rethink wins Wonder Bread.
Twitter to cut 9% of global workforce
Despite ad revenue gains the social media company announced the cuts as part of its third quarter financial results.
Diet Coke launches social gifting with Twitter Canada
The brand’s bid to give away bottles designed by Genie Bouchard saw 20 times the engagement compared to a typical tweet.
Scotiabank goes live with Twitter
The financial institution will sponsor three live daily shows from the minds of business-focused Bloomberg.
Kirstine Stewart’s next move
The former Twitter VP has landed at entertainment media company Diply.
Twitter launches Promoted Stickers
Pepsi has signed on as the first partner for the new ad product.
