Articles Tagged ‘Union’
Cannes 2021: Canadian agencies win three Media Lions
PHD’s Caroline Moul explains what the jury saw as it decided this year’s winners.
Cannes 2021: Canadian agencies have seven shots at Media Lions
Media Experts, UM, OMD, Union, Rethink, FCB Canada, Taxi and Zulu Alpha Kilo are amoung those on the shortlist released on Sunday.
Spotted! Fancy Feast goes experiential to target foodies
The Purina brand targeted foodie cat owners in downtown Toronto with a pop-up that included human versions of its cat food.
Kraft Heinz Project Play returns for year nine
Kraft Heinz’s Joanna Milroy on how consumer behaviour shifted the program’s promotional timing.
Why D’Italiano is singing a more digital tune
The bread brand has launched a live stream operatic ad, the latest in a series of promotions since becoming more digitally focused last fall.
Kraft comes out to play
Kraft Canada teams with Bell Media’s TSN and RDS to give one community recreational facility a $250,000 facelift.
Philly ups its OOH
With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.
Best Buy tackles holiday stress
The tech retailer is promoting the ease of its shopping experience a multi-platform campaign, including its first Quebec-specific spots.
Colgate helps out anonymously
The dental care company is launching its new Colgate Slim Soft toothbrush with a campaign that sends tweets to friends who have a little something in their teeth.
Best Buy takes customers to school
The tech retailer is targeting students with its latest effort, which leverages Instagram and Pinterest and invites them to complete “assignments” and win prizes.
Axe launches out of this world promotion
The men’s grooming brand is using a global campaign to support its new Apollo product line, as well as a contest that will send 22 people into space.
