Articles Tagged ‘Visa’

In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival

At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.

How athlete endorsements contribute to a winning sponsorship strategy

As was seen with Christine Sinclair during the World Cup, brands have a lot to gain from the affinity fans have for players.

Visa uses World Cup sponsorship to help women-led small business

The Canadian Council of Aboriginal Business will get additional grant funding every time a Canadian national team player earns player of the match.

TSN, CTV ready extensive coverage for Women’s World Cup

BMO, Visa, Adidas, FritoLay and CIBC are sponsoring the network’s coverage.

Why Visa keeps coming back to TIFF

In addition to balancing its sponsorship portfolio, a second year of a hybrid events has had unexpected benefits for the brand.

Globe launches content program to close the gender gap

Visa is among the nine companies supporting The Globe Women’s Collective, which examines the opportunities and challenges women face in the workplace.

How TIFF sponsors are innovating during the virtual fest

What to do when a festival goes online? Four sponsors took an alternate route this year.

Why Visa’s going for a more human touch at TIFF

The payments technology company is going for a more personal experience and is focused on providing users with more lounge time and sweet treats.

Visa creates custom FIFA content with TSN

Pledging its dedication to female athletes, the financial company has developed vignettes featuring Christine Sinclair to run on digital and linear.

Visa and Sportsnet pair on live lead-in ad unit

The recent ad unit integrates actual live gameplay with the made-in-Canada creative.

NHL announces record number of Canadian partner Playoff activations

New partners this year include Esso and Kruger.

CBC announces 13 broadcast partners for PyeongChang

CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.

Spotted! Visa’s touchless TIFF installation

The credit card company, which has just entered into a new five-year agreement with TIFF, is using some motion-censored whimsy to spread the word about its product features.

Spotted! Visa puts on its freshest duds at TIFF

The company is experimenting with augmented reality for the first time as part of its festival activation.

Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.