Articles Tagged ‘Vividata’
Ad-supported streaming is a tougher sell in Quebec than the rest of Canada
A new report from Vividata and PHD dives into who is most open to more affordable subscriptions.
Connected TV ownership has doubled in two years
The fall Study of Canadian Consumer also finds digital audio and news content continue to trend upwards.
A look at today’s mobile user segments
Vividata broke Canadians into groups showing that media habits can often align with the kind of plans they choose.
How much traffic does a bank website get?
Vividata’s latest data release also dives into which ads are more likely to be noticed by those in need of financial advice.
More Canadians regularly watch streaming video than linear TV
Vividata’s latest also finds that the average time spent streaming now tops 10 hours a week.
How are betting websites faring with Canadians?
Vividata’s spring survey finds Bet365 is the most popular, though provincial lottery sites beat out other competitors.
Audiences for news content continue to inch upward
Vividata’s latest survey shows that digital platforms are keeping people engaged with daily news, community papers and magazines.
How to reach Canadian sports fans
TSN, Sportsnet, and theScore are the top three sports websites visited by Canadians, according to Vividata’s new report.
How to reach Canadians planning holiday getaways
Vividata’s report highlights travel-related consumer behaviour.
Canadians pay most attention to TV and streaming video ads
The latest Vividata report looks at what Canadians think about advertising and which media are most effective.
Canadians spend 21 hours a week watching TV and video content
Vividata’s winter survey also finds that audiences for connected TVs, news media and audio streaming are on the rise.
More Canadians follow the NHL than any other sports league
Vividata shares insights into how Canadians follow and watch their favourite sports and teams.
How to reach techies and fashionistas this holiday
Vividata’s latest SCC Metrica Fusion Database provides an in-depth look at online behaviour of two major interest-based groups.
The subtle differences between English and French media habits
Vividata research finds BIPOC, in particular, are more likely to be magazine and newspaper readers in Quebec.
