Articles Tagged ‘MTV’

MTV show moves online, enlisting corporate sponsors


As a YouTube series The Buried Life will create inspirational, branded videos for the likes of The Weinstein Co. and Contiki.

Layoffs and show cancellations at Much and MTV


Bell Media is focusing its in-house production strategy on a handful of shows, following news that several on Much and MTV have been cancelled.

MTV and Scene team up for Twitter Amplify


The Bell Media channel and client launched the first-ever campaign of its kind this weekend around the 2014 MTV Movie Awards.

BCON bits


From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.

Biggest Loser doctor signs development deal


Pediatrician Joanna Dolgoff has signed a deal with Canadian Buck Productions to create a reality TV show around her gamified childhood obesity program.

Sony launches a social project with MTV


The electronics co is promoting its Xperia ZL with a campaign that gets consumers creating content with Instagram stars.

AToMiC Awards finalists revealed


Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.

MTV launching daily series MTV Showtown


Settling in to a new HD studio at Bell Media’s headquarters, the channel is reviving its brand with changes and additions to its in-house programming, including the launch of new flagship daily show MTV Showtown.

Partners for Mental Health calls BS


The latest campaign from the organization targets 15- to 21-year-olds with online, TV and in-cinema spots.

Sony experiments with MTV


In the closing chapter of of its Xperia campaign, the brand has partnered with the music channel to create videos of musicians playing with instruments made of random objects.