Articles Tagged ‘Unilever’



Screenwriters benefit from Magnum’s indulgence

DigitalSponsorship

Partnering with Xavier Dolan and Vice’s fashion magazine, Unilever is promoting its luxury ice-cream brand to film and fashion lovers.



Facebook Canada taps Alison Leung for CPG role

News

The long-time Unilever exec has joined the social networking company to lead the CPG vertical.



Becel butters up CBC viewers

Television

The Unilever brand’s new strategy to tantalize female viewers with TV-inspired baking ideas.



Dive Networks brings Sid Lee on board

DigitalMobile

The company is working with the creative agency, installing data visualization screens in its office, and applying the numbers to its future Axe campaigns.



Facebook launches premium video ads, metrics in Canada

DigitalMobile

The social media co is offering the units to select large clients in the country, following an initial launch period in the US.



Degree teams with P.K. Subban for TV series

DigitalTelevision

The Montreal Canadiens defenceman is hosting a show on Sportsnet to kick off his year as spokesman for the deodorant brand.



AToMiC shortlist: part five

AwardsExperiential

The fifth list of finalists reveals potential prize-takers in the experiential category.



Robin Hassan heading to Unilever

People Moves

Currently SVP, digital strategy at Mediacom Canada, Hassan is going client side starting Monday.



Mindshare Canada promotes Sandra Bonnick

People Moves

Bonnick has been promoted to managing director, client leadership for the Unilever team after starting out as director of the personal care division for the account four years ago.



Dove targets Twitter bashing

Digitalscreening-room

The Unilever brand turned self-critical messages during last night’s Victoria’s Secret Fashion Show to positive Tweets.