Articles Tagged ‘Unilever’

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Dove integrates custom print cover

Beyond five unique un-retouched covers, this month’s issue of Chatelaine tapped Dove’s new stock photo library and featured a call for more representation.

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Dove taps OOH to expand paternity campaign

The new phase of the cause marketing campaign debuted after new legislation came into effect.

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Unilever CMO adds influencers to the ad fraud conversation

The CPG giant will no longer work with anyone who buys followers as CMO Keith Weed calls for “urgent action” to increase transparency.

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Mindshare top Canadian agency on Warc ranking

The Warc 100′s media agency list is topped by Starcom Chicago.

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How Canadian brands got in on NBA All-Star action

The game is in L.A., but advertisers used social, digital and point-of-sale campaigns to align with the league and build affinity.

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Dove partners with Snapchat to filter out negative messaging

As part of its ongoing “Real Beauty” campaign, Dove tapped Snapchat for the first time, stripping away the airbrushed effect of the platform’s popular “pretty” filter.

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ICYMI: Facebook continues mobile growth, Canadian execs shuffle

In case you missed it: 84% of Facebook’s Q3 ad revenue was mobile and VP marketing changes at FGL Sports and Unilever.

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ICYMI: Your Morning’s premiere date, FB Messenger’s milestone moment

In case you missed it: Your Morning gets a premiere date, Facebook Messenger hits a new record and Ford has expanded its Edmonton Oilers partnership.

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Instagram expands its video options

Unilever is the first partner for Instagram’s new 60-second video ad unit, using the spot to introduce its latest brand platform to French Canada.

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Screenwriters benefit from Magnum’s indulgence

Partnering with Xavier Dolan and Vice’s fashion magazine, Unilever is promoting its luxury ice-cream brand to film and fashion lovers.

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Facebook Canada taps Alison Leung for CPG role

The long-time Unilever exec has joined the social networking company to lead the CPG vertical.

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Becel butters up CBC viewers

The Unilever brand’s new strategy to tantalize female viewers with TV-inspired baking ideas.

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Dive Networks brings Sid Lee on board

The company is working with the creative agency, installing data visualization screens in its office, and applying the numbers to its future Axe campaigns.

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Facebook launches premium video ads, metrics in Canada

The social media co is offering the units to select large clients in the country, following an initial launch period in the US.