Taylor Wrapped Spotify

Spotify thanks Canadian musicians with Wrapped 2020

Avril Lavigne, Shawn Mendes and The Hip are among Canadian faces in this global end-of-year campaign.


Cheryl Hickey brings moms to Alfa Romeo

The television host is the auto brand’s first celebrity spokesperson in Canada.


Bell Canada acquires Environics Analytics

Bell Media clients will get direct access to the analytics firm’s segmentation products.


Toronto gets a new digital superboard

The doubled-facing digital board sits on one of Toronto’s busiest expressways.

Indigo Planning 1

Inside Indigo’s COVID Christmas media strategy

With a smaller marketing budget, the retailer brings media in-house and shifts to digital to try to manage in-store crowds.


Grey’s Anatomy finds the top TV spot: Numeris

The Good Doctor came in a close second, with each of the top-five shows seeing a bump in views as winter settles in.


Spotted: A whole neighbourhood for lease

A busy Toronto shopping district shows what’s at stake for small business owners during the pandemic.

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Grapevine6 acquired by Seismic

The Toronto company’s social engagement platform will become part of Seismic LiveSocial, connecting sales professionals with online content.


Canadian ad spend to drop 6.2% in 2020: WARC

The international organization says print took a particularly bad hit, while online investment saw increases.

Mask Shopping

October travel declines affect OOH reach nationwide

After a summer of slow progress back towards normal, COMMB’s latest report shows an October relapse. But data provides a way through.


Auto dealers keep hold on T.O. radio: Media Monitors

Wireless and financial brands round out the top three while the Quebec government continues to lead on Montreal.


ATN acquires broadcast rights to international cricket

Games will air live on two channels dedicated to the sport — CBN and ATN Cricket Plus.

Sonnet Insurance Company-Sonnet Insurance Makes a Commitment to

Sonnet’s hockey sponsorship expands to women’s league

A new deal with the PWHPA spawns a new professional team and continued investment in Canada’s hockey players.


Julie Courtemanche gets a bigger gig at V7 Media

The new position supports CEO Joseph Leon’s strategic objectives, including M&A opportunities.


Do Canadians consume media the way we think?

Research from Ipsos Canada finds those in the industry consume media differently than the general public, and it may be shading their assumptions.