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Torstar names Brandon Grosvenor as CRO

The former Microsoft and Postmedia exec will lead ad revenue efforts across the company.

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CSI: Vegas gets a big debut: Numeris

The fifth installment in the drama series was the first of the fall season to top two million viewers.

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How does TV fandom translate into digital behaviour?

MTM dives into how Canadian TV viewers interact with their favourite shows and cast members online.

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Dentsu makes another trio of senior hires

The new roles focused on insights, data and content marketing continue the group’s hiring spree.

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Spotted! Air Miles’ prize-filled baggage carousel

The 40-foot “Carousel of Dreams” brought a new brand positioning about the ease of getting rewards to the streets of Toronto.

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Why Narcity created a barrier to entry for programmatic ads

Raising the floor for display ads was aimed to create a higher quality environment for both users and advertisers.

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Automakers buy big in Montreal: Media Monitors

Meanwhile, Bell holds on to its spot as the most active radio advertiser in Toronto.

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Pay gaps based on ethnicity and gender prominent in Canadian advertising

The World Federation of Advertisers’ global talent survey finds junior employees are more likely to face wage discrimination.

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Industry efforts are putting a big dent in brand safety risk

IAS’ first half report also finds that the burgeoning connected TV category is also delivering high viewability.

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Digital ad spend is now 35% higher than TV

SMI’s look at spending in Q2 2021 shows Canada is now recovering faster than all other English markets.

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DAX names Jon Hales chief growth officer

The former Spotify exec aims to continue the audio ad exchange’s expansion.

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ICYMI: Apex Mobile launches in-game ad division

Plus, Blue Ant creates a dedicated influencer offering with The Influence Agency and Pompe extends into Ontario.

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Big brands sign on for season two of Canada’s Drag Race

Shoppers Drug Mart, Coca-Cola, Neutrogena and Fido are among those taking a content-focused approach to integration.

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Why Amex ran a ‘choose your own adventure’ on Twitter

The “Scenario Thread” ad unit had users guide Will Arnett through the highs and lows of getting ready to travel.

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Readership for news content is holding steady

Vividata’s fall report also shows that broadcast’s portion of TV audiences continues to slip.