Staff
Silk turns its ads into a path for pollinators
The Danone brand is building on the success of its OOH bee hotels to bring more people into plant-based eating.
Start, Stop, Change: NHL’s jersey sponsors hit the ice
Plus, Pluto TV lays out plans for Canadian launch, and new owners pick up newspapers and connected TV ad platforms.
Agency of the Year 2022 Shortlists: Media
Meet the jurors and the agencies they deemed worthy to be among this year’s finalists.
Traditional BDU revenue dipped last year, but digital grew a lot
The CRTC’s annual report on the broadcast sector finds the likes of Crave and Tou.tv are offsetting expected declines in conventional TV.
Canadian Real Estate Association picks NFA to handle media and creative
The integrated assignment will initially be focused on new platform to be launched next year.
Blue Ant launches history-focused FAST channel
HistoryTime is on LG Channels in the U.S. and Canada, adding to Blue Ant’s portfolio of free, ad-supported streaming channels.
Voila brings TikTok trends to your table
The grocery delivery service is capitalizing on the scarcity caused when recipes and food trends go viral on the platform.
Disney+ hires Justin Erdman to lead Canadian partnerships
The local appointment comes as the company strikes a global deal with The Trade Desk on privacy-safe addressable ads.
Reddit puts local passions on display
The Canadian portion of the “Find Your People” campaign spotlights communities most relevant to four different cities.
Co-chairs and entry details announced for 2022 Media Innovation Awards
Initiative’s Helen Galanis and Interac’s Andrea Danovitch will lead the judges evaluating this year’s entries, which are now open for submission.
Upfronts 2022: CBC sets new dramas and builds comedy slate
The pubcaster’s fall slate includes several co-productions it says are key to delivering the “huge productions” audiences expect.
Just For Laughs taps Cartier Media for this year’s festival
The agency will develop a 360-degree media strategy for the event, which is marking its 40th anniversary.
Desjardins Group sticks with Glassroom, Bleublancrouge
The Humanise Collective agencies will continue to work with the financial services co-op, a partnership first formed in 2018.
Dentsu Canada promotes Stephen Kiely to CEO
The company’s creative lead is stepping into the top executive role as Jeff Greenspoon shifts focus to a global role.
CBC/Radio-Canada extends broadcast rights to Olympic Games
After two games where online viewing boomed, the long-term agreement will allow the pubcaster to ‘take some risks’ with the traditional broadcast model.
