Bree Rody
District M puts traffic at the forefront with Mypixel rebrand
The goal of increasing SMBs’ customer base, said CMO Adrian Pike, is to add value to the retargeting piece.
Spotted! The Six glows in murals at night
Tourism Toronto’s stunt, by Smak, promoted the nightlife and diversity of the city.
Kevin Frankish to trade morning time for primetime
The longtime Breakfast Television host will depart the show, but is embarking on a documentary series with City later this year.
Canadians’ media minutes on the decline: study
Mobile is growing consistently, according to Zenith, but it can’t make up for dips in other media.
Nathalie Dupont joins Media Experts
Dupont will take the TV reigns from industry veteran Carol Cummings.
New lifestyle publication taps aging boomers
Launched in partnership with Shoppers’ Wellwise brand, YouAreUNLTD aims to advance conversations around aging and care.
Coca-Cola takes title sponsorship for FIFA
The last tournament took in an average of 1.7 million viewers, and audiences have been on the upswing since 2010.
FX adds LGBT drama to summer schedule
The Rogers Media-owned specialty net will bring in a new series starring the largest-ever cast of trans actors for a scripted series.
Who won the Royal Wedding broadcast battle?
The broadcast reached millions of Canadians across a number of different networks.
How Canadians consume radio
Online listeners are more likely to be plugged into other forms of digital audio.
People Moves: Carat, Spark Foundry and Elevent
There’s been lots of movement in the Quebec agency world this week.
Layoffs confirmed at Bell Media
The company cited financial pressures within the broadcasting industry as a result of the eliminations.
Spotted! A Tim Hortons gets the royal treatment
In an effort to engage customers around the Royal Wedding, the QSR invited crowds in for a cozy cup of tea and some Timbits.
Marketers prep as the clock ticks on GDPR
With less than 24 hours until the European Union’s new rules come into effect, marketers are bracing for the impact in Canada.
Accenture launches programmatic unit
The new unit will largely focus on helping brands bring their digital media capabilities in-house.
- Lesley Conway named head of Walmart Connect
- UM named media agency of record for 7-Eleven
- Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
- Endy partners with WNBA in the brand’s largest sponsorship deal to date
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
