Bree Rody
Global’s Survivor takes it: Numeris
The Masked Singer, which aired at the exact same time on CTV, came in a close second.
Home and hardware retailers’ radio buys increase by 650%
Meanwhile, federal and provincial governments boosted their buys once again.
Is traffic near billboards increasing again?
There’s a potential rebound in traffic for large format, but data is still well below benchmarks.
Why Stingray is giving away $15 million in local advertising
SVP of revenue Scott Broderick says its advertising program comes with no strings attached and is a gesture of good faith to help advertisers in the long run.
MediaCom’s global CEO to step down
Stephen Allan has been with the agency since his teens, long before it was a part of WPP and GroupM.
What the ISBA’s programmatic study means for Canada
The ACA’s Chris Williams breaks down the numbers in the new U.K. study, which contains some confounding figures.
Print ad revenue down 16.5% at Postmedia
The company could benefit from the Federal Government’s wage subsidy for up to $15 million.
Canadians still big on news notifications, indifferent to ‘Zoom TV’
A need for inexpensive entertainment could put TV in a good position for fall, but Mindshare finds that Canadians are indifferent about “Zoom-style” programming.
ICYMI: Alex Panousis joins NABS national board
Plus, Pinterest ups its functions for boards and Twitter asks users to re-consider their language.
First quarter ad revenue down at BCE, churn on sports channels minimal
“Let’s be honest, Q2 is going to be a difficult quarter,” says CFO Glen LeBlanc, looking at an overall softer ad market and a TV schedule without live sports.
Which media agencies have the best vitality and structure?
Some agencies in RECMA’s latest report boast high pitch success, but score lower on resources – while others are the opposite.
Stronger Together is indeed the strongest: Numeris
The concert special broke records for non-sports programming in Canada.
Print ad revenue for Daily Brands drops 45% at Torstar
Revenues took a pounding across every segment, although digital subscribers were boosted.
New IPG brand subsumes Cadreon
The new unit, Matterkind, will focus on buying through a “channel-less” approach, optimizing through audience data instead.
How Spotify’s first quarter during the pandemic fared
Advertising, particularly programmatic, was hit hard, but the company says its freemium model is a big benefit.
