Bree Rody
Federal government steps in for broadcasters
As the industry faces an overall decline in ad revenue and complications related to production, a new measure will represent $30 million in savings across 107 broadcasters.
Provincial campaigns go big on radio: Media Monitors
Meanwhile, the auto category has continued to advertise unabated.
Olympics officially rescheduled for July 2021
With the newest change, that means there will be two sets of Olympic Games within seven months.
The Globe gets creative with its stripped-down sports section
Using stats and a little creativity, The Globe is covering the finest Canadian baseball that never happened.
How media consumption is shaping Canadians’ mindsets
Canadians are consuming more media than ever, but trust is not evenly distributed.
ICYMI: Cossette Media scores big internationally and more
Plus, Bell Media and TIFF pair to deliver positivity through film, and Corus confirms what will fill the suddenly empty Big Brother slots.
As media layoffs continue, Canadian government appoints new board
News Media Canada’s CEO says the Federal Government’s new advisory board is long overdue, but it’s not enough for struggling media companies.
‘This is not what we want to do’: SaltWire temporarily lays off 40% of staff
The Atlantic Canadian media company has had to take harsh measures to ensure the long-term survival of its business.
The Good Doctor stays strong: Numeris
Grey’s Anatomy and Survivor continued to duke it out for the second and third place.
What brands can learn from history (and how this is a little different)
Economist Peter Field says now is not the time to take the foot off the gas on ad spend – and one Canadian agency CEO says things are steadier than one might expect.
Even as Twitter usage surges, ad revenue is taking a hit
Daily active users are up 8% from last quarter, but Twitter says there will be impacts on projected revenue, as well as expenses and headcount.
How the country’s Olympic broadcaster dealt with every minute-by-minute change
Chris Wilson addresses the CBC’s relief, and the new challenges it’s tackling with the reality of a 2021 Summer Olympics.
Auto advertising propels the radio market: Media Monitors
Governments also upped their radio spend as part of their COVID-19 awareness efforts.
How plans could shift depending on the IOC’s Tokyo decision
The news came Sunday evening and companies like Kinetic are already in talks with clients about shifting spend to next year.
Kraft Heinz puts its media account into review
The company has a plan to increase media spend by 30% worldwide.
