Bree Rody
Jason Furlano on what big tech innovations will affect marketing
From the watershed moment of wearables to an influx of DOOH, the MIQ sales VP weighs in on how brands will have to deal with all that data.
Sportsnet, Loblaw’s spread halftime cheer
Raps superstar Serge Ibaka will host a special dinner in lieu of commercials on the big Christmas Day game.
Karine Courtemanche on small victories and the big picture
On the last day of the MiC industry wishlist, the Touché! president discusses how to use the present to optimize for the future.
Spotted! Cadbury phone home
In lieu of a standard holiday campaign, the chocolate brand chose to phone in the effort – literally.
PHD Canada scores big with RECMA for pitches
Another Omnicom shop also had big bragging rights.
Phillip Crawley: “Advertising isn’t going to be your life-saver”
The Globe publisher admits that times are complicated – but there are ways to future-proof beyond advertising.
North American social users are more about friends than brands
Even with 95% of North Americans using social media, a new study by GlobalWebIndex shows that they might not necessarily be as engaged.
People Moves: Innocean, MightyHive and more
Agencies and ad networks are staffing up on the account side.
UM wins SkipTheDishes
The IPG shop will work on creating a media strategy for the app that’s informed by its own data.
Young at heart: Our top seven Rob Young quotes
After 40 years in the industry, Young will depart PHD, but his nuggets of media wisdom live on.
How ad placement affects brand perception
Whether or not a brand meant for its ad to end up on a site, it still affects the way viewers perceive it.
Three big media takeaways from Deloitte’s 2020 predictions
From antenna trends to (naturally) podcasts, here are the biggest trends that Deloitte thinks will affect media next year.
Purdys steps in to sponsor new Food Network original
Great Chocolate Showdown will feature four challenges centered around the retailer’s signature treats.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
