Bree Rody
CCMA Awards moves to Global from CBC
The deal will include multi-year exclusive broadcast rights to the ceremony, on multiple platforms.
Havas staffs up in accounts and tech
Mike Cortiula will manage buying for Reckitt Benckiser, while Jonathan Dick will lead programmatic efforts.
PHD takes Grand Prix at Internationalist
Among global networks, PHD took home 30% of all hardware.
Another week on top for 9-1-1
Global’s first-responder drama drew 2.23 million viewers in English Canada.
Spotted! Pizza Pizza temporarily changes its colours
One central Winnipeg location is making a splash to court fans of the Jets.
True Media staffs up amidst Canadian growth
Three new hires will join the ranks as the independent agency tackles assignments from Lakes of Muskoka Brewery and Turkey Farmers of Canada.
Spotted! The Grand Tour hits Toronto (sort of)
Hosts Jeremy Clarkson, Richard Hammond and James May couldn’t be at the activation, but they were there in hockey-themed spirit.
RBC buys on top: Media Monitors
The financial institution knocked the top players out in both Montreal and Toronto.
Traditional ads viewed more favourably: study
Plus, Canadians have a precarious relationship with influencer marketing.
M32 Connect makes a big move in Ontario
The digital network has added hundreds of community newspapers, with circulations as high as 160,000, to its digital roster.
Growth and losses in Canadian ad spend to stabilize: Report
Digital will continue to grow as other media see losses, but the rates of loss and gains have become more consistent, according to Zenith.
Why a former CBC director moved into e-sports
Mark Thomas left the public broadcaster to become VP and head of marketing for e-sports franchise, Luminosity Gaming.
People Moves: UM, Rec Media and more
Plus, Reprise and Conversion Digital have bolstered their ranks.
ICYMI: Brands take centre stage on soccer uniforms, Nurses takes shape
Plus, digital OOH tech company FrontRunner is going to MaRS.
Comscore adds new segmentation for Canada
SVP Bryan Segal says as digital advertising matures, it’s time for segmentation to do the same.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
