Bree Rody
Google ups its sports presence with NBA partnership
After partnering with the Raptors last year, Google has taken a deeper dive into sports.
CBC goes mass for Gem launch
OOH and TV ads will be used for mass awareness while digital will focus on conversions.
Spotted! Atlantis comes to Toronto
Aquaman made his Toronto debut while shoppers got to sit on the Throne of Atlantis.
Online advertising surpassed expectations: report
Online advertising has long been a behemoth, but this year’s IAB Internet Advertising Revenue Study marked a milestone in digital.
ICYMI: Omnicom joins podcast study and more
Plus, Captivate enters the Financial District and HGTV reveals its mid-season lineup.
OJHL signs first major TV deal
The Ontario Junior Hockey League, whose alumni include John Tavares and Mitch Marner, will broadcast across Ontario via CHCH.
Noise wins programmatic business for Vega
The Vancouver-based digital agency will use first-party data to plan digital media for the nutrition brand.
Blue Ant ups its partnership power with new hire
Tyler Cameron will lead business partnerships for the Blue Ant Plus business in hopes of accelerating its growth.
Branded Cities wins the West Edmonton Mall
The place-based media company will deploy more than 40 faces in the mall, from directories to large-format spectaculars.
The Good Doctor has a good week: Numeris
Medical and procedural dramas ruled the airwaves.
Pizza Pizza picks Media Experts
The IPG shop will helm the brand’s media planning by offering data-driven solutions, while it evolves its identity on the creative side.
OMD, GroupM leading in global billings: report
In its annual report, ComVergence shows GroupM and its agencies lead in many categories, but growth is slowing.
Canada leads the market for linear TV penetration: study
Global TV Group shows that most Canadian still watch TV daily, beating out the U.S., the U.K. and Australia.
OLG makes a big buy in Toronto: Media Monitors
Meanwhile, CTV held onto its lead in Montreal.
Carley Fortune: Shaking off media misconceptions
For her 2019 wish, the veteran lifestyle journalist wants to change the way we talk about digital, women’s media, millennials and analytics.
