Bree Rody
Lacoste combines digital and in-store for first original Canadian campaign
The brand chose to focus on more personalized experience in order to help the campaign feel “more local.”
Spotted! Tangerine defies gravity at Yonge-Dundas
The bank has officially kicked off the media buy around its Toronto Raptors partnership.
Telus comes out on top at OOH Showdown
McDonald’s, Visa and Adidas were also among the big winners for experiential, place-based and more out-of-home categories.
Many magazine readers still opt for print: study
Plus, community papers have less reach in Quebec.
Media revenues decrease for Rogers in Q3
However, the dip has been largely attributed to the Blue Jays.
ICYMI: A new HQ for CHCH and two big acquisitions
Triton will be acquired by Scripps for $150 million.
MIAs shortlist: Best Use of Media
A look at nominees in the category that celebrates the top achievements in audio, video, OOH and more.
Children’s Aid Foundation looks to radio
In the non-profit’s first mass multimedia campaign, radio has led the charge for media spend.
OMD retains McDonald’s Canada
The QSR has been with the agency for more than a decade.
Reprise launches digital auditing platform
The platform will look at user experience, discoverability and overall quality of digital properties.
MIAs shortlist: Best Use of Digital
On day three of our look at this year’s nominees, we cover our largest category yet.
OTT viewing, video sharing rising: report
Sandvine’s measurement of downstream and upstream traffic also shows that Snapchat users are more active than one might expect.
Social content fuels holiday spending decisions, but data a concern: study
Instagram and YouTube are helping guide holiday purchases, while emerging tech could also play a bigger role.
Financial services continue to dominate: Media Monitors
TD, PC Financial and RBC were among the top buyers in Toronto.
People Moves: Videotron, Zoom Media and more
Plus, a promotion at Noise Digital.
