Bree Rody
Statements Media eyes digital expansion with Sharkfin acquisition
Statements purchased its main taxi advertising competitor in Canada’s major urban markets.
Rogers climbs to the top in Toronto: Media Monitors
Hydro-Québec also took the first place position in Montreal.
Oath unifies ad tech platforms under one brand
BrightRoll, One by AOL and Yahoo Gemini are now collectively known as Oath Ad Platforms.
Graham Moysey on his first six months of agency life
The new IPG Mediabrands CEO on the group’s most recent acquisition, and why the industry should be ‘realistic’ about TV.
Spotted! Bubbly, beauty and brand activations at TIFF
Air France and L’Oreal Paris are bringing glamour to the red carpet, while Bell and No Frills are bringing fans closer to the films.
UM wins Home Depot Canada
The retailer previously worked with media agencies from the Denstu Aegis Network, a relationship dating back to 2015.
Amazing Race Canada approaches two million: Numeris
For the fifth straight week, Race made audience gains.
How much is Canada’s data market worth?
The country is outpacing the U.S. for growth in the value of its online information.
CBC and Snap pair for two new programs
This is CBC’s first dive into long-term series on Snapchat, as opposed to event-centered programming.
Senate committee calls for changes to digital advertising rules
News Media Canada CEO John Hinds says the country’s newspaper industry is growing increasingly frustrated.
Amazon renames, repositions ad offering
Wavemaker’s Scott Stewart says the rise of Amazon as an ad platform could prompt growth in digital spending on e-commerce platforms.
ET Canada launches TIFF specials on Twitter
Festival sponsor Nespresso will promote the streams.
Why GoodLife chose to return to TV
Marketing director Sharon Litwin says after three years of targeting millennials, it was time for a new approach.
MiQ adds head of agency sales
Jim Davis, who previously headed up partnerships at Snapchat, will help steer more agencies toward MiQ’s offerings.
Where does Canada stack up for OTT subscription?
The SVOD is gaining ground in English Canada, but Quebec still has reservations.
