Christopher Lombardo
Publishing heavyweight Future is opening a Canadian division
The owner of 160 titles, including Marie Claire, Guitar Player and Tom’s Guide, is looking to provide more opportunities for local brands in response to high Canadian readership.
How Popeyes is hyping chicken nuggets in Canada
Compared to the big, buzzy launch of its chicken sandwich, the QSR is focusing more on social and specialty TV.
Ecommerce and online video will drive ad spend recovery this year
Zenith’s latest Advertising Expenditure Forecasts also reveals that social media will overtake paid search for the first time.
Optable links up with Sharethrough to focus on first-party data
Sharethrough is promising publishing partners next-generation data connectivity technology to help them leverage first party data safely.
Spotted! Subaru builds an outsized OOH
The automaker conveys the size of its latest SUV, with a poster too big for its frame.
Canadian Tire renews partnership with COC for eight years
The uniquely long-term partnership also reflects sustained engagement the COC has seen from partners for the game.
Hardbacon’s first foray into TV provides more credibility
The personal finance app is typically digital-first, but is also seeing opportunity with targeted Radio Canada ads.
TikTok focuses on traditional media in first North American campaign
The social platform is relying on TV and radio to show 90% of Canadians the kind of content its creators come up with.
Air Miles moves to Media Experts
The loyalty program has concluded a large-scale agency review as it contends with COVID’s impact on travel-related rewards.
Spare some ad space? Kraft Heinz Canada donates its media
The CPG uses its peanut butter brand’s “Stick Together” positioning to amplify restaurants’ delivery and takeout services.
Global refreshes AM640 lineup
The news and talk radio station gets a new schedule as ratings rise against competition.
The risk, the grey areas and the blame: Brand safety in 2019
IAB Canada’s annual event focused on who’s responsible for preventing (and cleaning up) the mess.
Identifying ‘fake news’ a top priority for readers: study
A new report finds fake news top of mind for Canadians, and many are consuming multilingual media.
MediaTonik signs Ricardo and Les Affaires
The rep house has inked an exclusive deal with the two well-known Quebec brands.
