Catherine Phillips
Pattison expands Digital Office Network
The expansion grows the digital OOH company to more than 2,000 displays nationwide.
Google boosts extension, measurement options
The tech giant will be partnering with market research company IRI to expand its Brand Lift measurement tool.
Netflix rules for drama, CBC for online news: study
The CBC was the most popular source of news content, according to the latest report from Media Technology Monitor.
MRC gets granular with updated brand safety guidelines
This is the first significant update to the guidelines since 2012.
Fallsview Casino dips into AI with chatbot campaign
The campaign, which runs until the end of the year, was created in collaboration with Oath and OMD.
Snap expands e-commerce to include Shoppable Snap Ads
The expansion also includes new audience targeting and tools to ease ad creation for advertisers.
Sponsorship spend on the rise, especially in sports: study
Globally, sponsorships are expected to reach US$66 billion this year.
Facebook monetizes its Stories feature
The move comes one year after sister company Instagram launched ads on a similar feature.
The Amazing Race Canada remains top national show: Numeris
This marks the eighth week in the top spot for the Canadian version of the reality show.
CTV steps out with a new message for fall campaign season
The brand aims to reach the next generation of CTV viewers through a more modern look and social and digital-heavy campaign.
Honda drives into Toronto’s top spot: Media Monitors
Last week’s top radio ad buyer, Ford, slipped to #4 in both the Toronto and Montreal markets.
Most programmatic payments come in late: study
A new study from Oarex Capital Markets delves into the true cost of programmatic.
CSB prepares to expand with Stadium Digital acquisition
Canadian Soccer Business will now be able to function as a full-service media and partnership business, according to its CEO.
Groupe V taps into custom content to promote Rousseau
The Quebec media company promoted the second season of its program Le Show de Rousseau by tapping into the Quebec election.
Stingray reveals growth strategy behind new hire
CRO David Purdy on how the tech company’s new SVP of ad sales Ryan Fuss will help drive growth beyond Canada.
