Justin Dallaire
Facebook begins ad transparency test in Canada
Canadians are the first to test the feature, which includes seeing the ads being run by Facebook pages.
Amazon Marketing Services lands in Canada
The new services are intended to complement the e-commerce giant’s suite of existing advertising services.
ICYMI: Instagram expands branded content tool
Plus, Quebec ready to impose provincial SVOD tax, and cannabis coalition outlines advertising guidelines for recreational pot.
Toyota Canada named Olympic and Paralympic sponsor
The national sponsorships stem from a global Olympic deal struck last year.
Aimia reports net loss in Q3
Revenues and billings for the September-ending period were both down year-over-year.
Spotted! A Union Station murder mystery
Eat It Up Media is leading a “guess the murderer” activation to promote the upcoming Murder on the Orient Express.
Why HP Canada is venturing into TV advertising
A mobile photo printer is getting a TV buy in Canada only to reach a new market beyond millennials.
Cineplex lands sponsorship deal with NFL
The three-year agreement marks the media company’s latest efforts to offer sports programming.
ICYMI: CTV partners with iHeartRadio for The Launch
Plus, Santa Claus Parade marks seven years on CTV and Creative Artist Agency launches new studio.
Facebook ad revenue crosses $10 billion in Q3
Ad revenue grows 49% thanks to 6 million advertisers, but growth is slowing.
Big Bang maintains the top spot: Numeris
CTV’s most popular comedy once again held the top spot, but with its average audience dipping slightly for the second week in a row.
Spotted! Bad Moms’ confessional vending machine
How Entertainment One is reaching out to Christmas movie-goers before Halloween.
Canada to test Facebook’s political ad transparency tools
The company’s announcement follows concerns over foreign influence on the 2016 U.S. federal election.
ICYMI: Twitter tweaks ad transparency policy
Plus, Canada is a nation of “binge racers” and more curling coverage comes to CBC Sports.
New Canadians over-index on online, free media
A new study from Oath and Group M shows phone use is key to newcomers, but TV subscriptions aren’t a priority.
