Justin Dallaire
Postmedia redesigns Sun digital properties
The new apps and websites come with more flexibility in ad formats, including contextual ads.
Beware Svedka’s “creepy” approach to retargeting
Sharing on social is the only escape to the brand’s Halloween-timed banner ads.
CFL jersey patch up for bid
With CP shifting its sponsorship dollars after the Grey Cup, the Canadian Football League goes looking for the next brand to live over players’ hearts.
ICYMI: CTV to air ad-free Tragically Hip doc tonight
Plus, a new kids’ content deal at Corus and Rogers’ Kiss Radio gets interactive in B.C.
Oath reintroduces itself to advertisers
The Verizon subsidiary highlights global scale in its new campaign, but CMO Allie Kline wants Canadian advertisers to know it as brand-safe, committed partner.
ICYMI: Canada’s largest digital OOH display
Plus, The Amazing Race Canada returns and SiriusXM adds new channels
Banque Nationale taps Quebec influencers
The 10-episode financial advice series features Émile Roy offering young Quebecers financial advice.
ICYMI: Cineplex’s new Playdium concept
Plus, CBC/Radio-Canada’s Winter Olympics coverage and Quebec’s provincial streamer tax.
Moores signs on as Canada’s major Movember sponsor
Xbox, Babsocks and Saxx among other brands aligning with the annual men’s health initiative.
Dodd Media wins Flipboard
The company will be targeting Canadian clients looking for both global or Canada-only audiences
Jones Media acquires AI data platform
Verve.ai will help the company gain more insight into consumer journeys online
Spark Foundry Canada appoints managing director in Montreal
Véronik L’Heureux will help expand the brand’s presence in Quebec.
Spotted! Penningtons dances into social video
Flash dance mobs and Facebook Live help the retailer lead a movement.
General Mills serves up tasty television special
Pillsbury and Betty Crocker partner with Corus Entertainment on their first fully integrated baking contest.
