Jeromey Lloyd

Federal budget offers little to print media
The CMF gets a bump, but a $50-million pledge to support local journalism is received with indifference by print media.

A GDPR primer for Canadian publishers and brands
If your web or mobile site tracks European consumers, the EU’s new regulations – and its steep fines – apply to you.

Mindshare top Canadian agency on Warc ranking
The Warc 100’s media agency list is topped by Starcom Chicago.

Header bidding continues global growth: study
PubMatic’s year-end review of its traffic shows particular growth among mobile impressions.

Initiative jumps around Yonge-Dundas with CBC
A campaign for Caught bids pedestrians to catch star Allan Hawco as he moves from screen to screen.

Initiative adds VP of partnerships to leadership team
Emily Douglas takes on the newly created role after eight years with Touché Toronto.

Google’s machine learning ad tool goes live
Auto Ads scan pages to make decisions on formats, placements and ad volume.

Cossette Media defends Quebec government account
The CSPQ again names the agency as the official steward of its $260 million media buying operations.

Rise arrives on Global’s midseason schedule
The series adds more high school drama to the network’s winter lineup.

Reaction to Google’s ad block research debacle
Buyers aren’t worried that Chrome’s supposedly coalition-backed blocking guidelines were developed with the ad giant’s own research.

Sun Life’s Ella expands with Google Home
The financial services brand expands the digital tool’s potential reach as it readies for AI integration.

Global shifts Instinct premier, reveals Timeless’ return
The Corus-owned broadcaster tweaks its winter schedule ahead of a new series’ premier.

Rouge Media expands its presence at U of T
The university’s new Student Commons will open with digital and traditional ad spaces from the media company.