Mike Connell
Reddit kicks off first campaign in a Canadian media strategy
Digital-first and supported by a strong OOH effort, the platform is looking to drive awareness and user acquisition.
Narcity boosts small business with media giveaway
The publisher is giving away up to $100,000 in ad spend to community businesses affected by COVID-19.
StackAdapt adds forecasting to its DSP
The new tool provides pre-campaign insights to make sure media buyers are planning effectively.
Sportsnet announces Stanley Cup semifinal schedule
Playoff viewing analysis indicates round one experienced a year-over-year AMA increase of 55%.
Reprise Commerce makes hires to better integrate media and sales
Three new senior roles also aim to build an offering better suited to the unique needs of the Canadian market.
Upfronts ’21: Bell Media is all-in on AVOD
The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.
Upfronts ’21: What Bell has planned for MuchMusic
Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.
Upfronts ’21: Corus ‘unboxes’ new ad opps
On top of combining content with commerce, Corus significantly invests in its influencer network.
Captivate helps advertisers hit the slopes
In early prep for ski season, the place-based media company teams up with Skiron to add OOH activations at over 35 ski resorts across Canada.
Season finales fill the TV rankings: Numeris
Ahead of its own season-ending episode, The Good Doctor retains its top spot.
Upfronts ’21: Corus taps tried and true content
The broadcaster is betting that brand safe environments and predictability are key drivers for audiences and advertisers alike.
Big changes at Vision7 as Sheri Metcalfe steps down
Brooke Leland will step into a co-leadership role at Jungle as its co-founder pursues new opportunities.
Upfronts ’21: Rogers aims to take the friction out of ad buying
The broadcaster is focused on a less fragmented experience and programming based around big franchises.
BMO takes the top spot in Toronto: Media Monitors
QSRs invested more in both markets, along with consumer electronics in Montreal, and domestic automakers in Toronto.
Quebecor Expertise launches new adtech during Multi2021
The media organization’s virtual upfront answered advertiser demand for more pre-planning capabilities.
