Michael Kolberg
Canal Vie partners with Energie Cardio for weight loss show
The recruitment campaign for Maigrir pour gagner: Le defi du Quebec will feature high visibility of the Quebec fitness centre brand.
AOL acquires Gravity
The internet personalization technology acquisition aims to enhance advertisers’ analytics and targeting capabilities on Huffington Post and other brands.
Getting digital with the heads of Canada’s newspapers
Representatives from the Globe, Toronto Star, La Presse and Postmedia all shared statistics at the Canadian Journalism Foundation’s event Thursday.
TubeMogul viewability reporting comes to Canada
The programmatic buying platform has introduced enhanced reporting on how end users interact with video ads into its dashboard.
Two thirds of anglophones have smartphones: MTM
Media Technology Monitor releases the latest findings on technology adoption rates, showing Canadian anglophones continue to embrace the internet for TV.
‘Brands are in crisis’: Mindshare
The agency’s Culture Vulture 2014 report, featuring commentary from Mark Potts, managing director, Mindshare North America, shows consumers are less likely to pass along favourable brand information than they were in 2010.
Canadians have a healthy appetite for food programming
The numbers are in for Gusto’s launch and the premiere of MasterChef Canada on CTV.
StackAdapt to launch in early February
New technology from Toronto start-up Collective Roll puts native advertising in real-time bidding exchange market.
Juno Awards adds gala sponsorship
Event, official and other sponsorships are available for the Canadian music awards event to be hosted in Winnipeg this March.
Big Brother Canada returns March 5
The Brick returns as a sponsor for the second season, though there are still some multi-platform sponsorship opportunities available.
Industry optimistic about digital video: survey
Reaching consumers not exposed to TV ads is seen as the biggest benefit of digital video advertising, according to a study commissioned by Videology and conducted by Forrester Consulting.
Credit Unions of Ontario launch first-ever TV spots
The newly formed group has unveiled a 30-second spot targeting adults aged 30 to 49.
Evolve to represent Apartment Therapy’s Canadian ad inventory
The publisher continues to expand its TotallyHer female-focused ad offering in Canada.
Taste of Toronto launches this summer
The international food festival is making its North American debut this summer at Fort York, with sponsorship opportunities now open.
Rogers’ plans for the Grammys
City’s first Grammys since 1995 include the first-ever national editions of Breakfast Television, a red carpet show and special programming across the network.
