Michael Kolberg
The Verdict: Air France builds buzz in Ontario with experiential
The airline’s Instant Takeoff execution drew 5,500 entrants, with 300 people showing up for the possibility of claiming the free flights in Toronto.
Pizza Pizza to promote loyalty in 2014
“Club 11-11” cards will be the subject of a big marketing push on radio and TV in the new year.
Ubisoft hacks Off The Record
For its upcoming release Watch Dogs, the videogame maker took over a broadcast of the TSN talk show with the help of thousands of fans.
Toronto 2015 Pan Am Games launches new website
Mobile-friendly Toronto2015.org will host live results as well as an interactive storytelling platform for sponsors.
Now magazine coming to subway stations
A new deal with Gateway Newstands will see 20,000 copies of the alt weekly circulated in subway stations in Toronto starting in January.
Sun Media added as Canadian Olympic Committee partner
The Quebecor-owned publisher is named COC’s official national French-language media partner and regional French- and English-language media partner.
Ivanhoe Cambridge asks Black Friday shoppers to give back
The mall network has launched a campaign for Throwaway Thursday, which rewards shoppers for bringing in donations on the busy shopping day.
Spotted! Air France brings Paris metro to Montreal
The airline is making transit users in the city do a double-take with its latest execution.
Mazda racing game leads to test drives
The Mazda3 Fast Lane interactive in-cinema racing game leverages the audience’s smartphones to create an experience that has delivered sales leads.
MediaCom snags ADT
Strength in digital and direct response net MediaCom the home security provider’s media business.
Doctor Who and Grey Cup draw millions
Millions of Canadians tuned in to Bell specialty channels this weekend, with both TSN and Space boasting record-breaking audiences.
Helixia launches first TV spots
The year-old cold remedy brand has enlisted Canal Vie host and supermom Katrine Paradis as its spokesperson in Quebec.
Spotted! Breaking Bad RV tours Toronto
Sony Pictures Home Entertainment invites fans to unleash their inner Walter White on social media for the launch of the show’s complete series Blu-ray/DVD set.
Rogers brings speed challenge to Cineplex
The company is showing off the speed of its LTE mobile network with side-by-side download comparisons with competitors in movie theatres and Rogers stores.
Bacardi to unveil new attitude in 2014
The rum brand’s “Untameable” campaign will target millenials with new TV ads and taglines, and will run through most of next year.
