Sonya Fatah
Disney asks Canadians to find their inner Mowgli
The distributor’s experiential activation promoting The Jungle Book is live in Canada’s three largest urban centres.
How Yellow Pages will Juice its latest acquisition
Neil Sweeney on how the new entity born out of the acquisition of Juice Mobile will fit in with its parent company.
Postmedia exploring its options
With a $225m loss registered for Q2, the company has announced the launch of a special committee to investigate options for its future.
Audi turns its lights on for Vancouver travellers
The auto company is the first to grace a large size digital screen at the country’s second busiest airport.
Canada wins big at the Internationalist Awards
Omnicom agencies bagged nine of 11 awards at the show, which honours the innovative use of media in campaigns.
IDEALI snaps up TC Media marketing solutions co
RELATION1 will be the new collective entity born out of the acquisition of 1:1 Marketing Solutions and Data Insights.
Virool receives funding boost
The native video advertising platform has received a $12 million injection to help grow its international presence, including in Canada.
Postmedia tries to rouse Vancouver Sun
The publisher has completed the eighth and final redesign of its legacy media brands, aimed at pulling in more viewers and advertisers.
Twitter to live stream NFL Thursday Night games
The social platform has partnered with the National Football League to win global rights outside of Canada for the weeknight series.
Canadians tune in for the Junos
The Canadian music awards show registered a significant spike in viewership in the millennial demo over last year’s numbers.
Billy Bishop campaign stars satisfied customers
While PortsToronto has traditionally taken a targeted approach to its advertising efforts, this awareness-building campaign is designed to reach a wider audience.
Cieslok launches presence in Calgary market
The OOH co has partnered with Leading Outdoor to exclusively represent its digital inventory.
No more Live Eye on Breakfast Television
The segment is on the axing block as Rogers moves to implement its restructuring strategy.
PepsiCo lets hockey fans hoist the Stanley cup
Aiming to give fans the experience of their lifetime, the company has partnered with Subway restaurants across Canada.
Transat gives viewers a taste of the old world
The travel co is targeting a wider audience with its latest digital series.
