Sonya Fatah
Adobe partners with comScore
The partnership strengthens the duo’s ability to provide insights on the manner, time and device on which content and ads are being consumed.
Shane Smith to receive Cannes’ media award
The Vice Media founder and CEO has been announced as the Cannes Lions Media Person of the Year for 2016.
Launching the INF Influencer Agency
The new entity is born out of a partnership between the Feldman Agency Partners and W/M Influencer Agency.
GroupM launches Live Panel
The holding company has come out with a consumer and media insights solution to be used across its partner agencies.
Environics Analytics picks up the Boire Filler Group
The marketing firm has expanded its suite of data-based services, making this the fourth acquisition of its kind in recent months.
Les Affaires launches high-end supplement
The Quebec-based publisher is giving advertisers one more avenue to reach its high-end business community readership.
Tapping into the world of digital creators
With four MCNs now operating in Canada, the opportunity to use this non-traditional channel is rife. But is the influencer an essential campaign asset or more of an accessory?
Mobile to drive ad spend growth in 2016, 2017
According to Warc’s latest global report, the medium is expected to be the primary driver for a 4.4% increase in global ad spend in 2016.
How Sony used influencers to change the tune
The company ran a campaign with YouTuber Andrew Huang to get consumers to pay more attention to the sound quality of its products.
Postmedia hires new digital chief
The publisher has hired a former travel industry exec to focus more on its B2B portfolio.
Porter Airlines ties up with Totem
The airline company has partnered with the Toronto-based agency to handle all media sales for its in-flight magazine.
Yellow Pages snaps up Juice Mobile
The online publisher has acquired the mobile-focused ad-tech co to benefit from its programmatic platforms as its digital revenue grows.
U.S. ad-tech co launches AdWave Canada
The company, run by U.S.-based AdsWizz, is a digital audio marketplace.
Canadians’ appetite for the internet
According to two MTM reports, the nation continues to demonstrate a hunger for access to the web, with time spent on the medium growing across demos.
Spotted! CIBC’s talking fuselage
Aiming to expand awareness of its travel-focused credit card, the bank launched an experimental activation at Pearson Airport this past weekend.
