Sonya Fatah
AOL expands ad formats
The online publisher has also hired Mark Connon in the newly created role of global chief mobile officer.
The Big Picture: Twitter’s Rory Capern
The former Google exec looks to grow the platform’s Canadian presence and expand its role as a testing market for new executions.
MLSE’s digital branded content push
The sports organization is working with Ford to build a base of digital fans who will share its videos on social platforms.
Jean-Pierre Blais says CRTC is on ‘courageous’ path
The CRTC chairman puts forward his regulatory agenda, dismissing critics in a populist speech delivered at an event in Toronto yesterday.
Walmart axes MediaVest, sticks with Mindshare
With a new CMO in office, the retail giant has severed its almost decade-long relationship with the Publicis group in North America but maintains its relationship with Mindshare in Canada.
Spotted! McDonald’s billboard Snow Report
The QSR is bringing attention to its hot beverages through a real-time snowfall data board on Highway 99, targeting skiers as they approach Whistler.
Brands on board to deck out HGTV home project
The multiplatform series, Home to Win will have Toyota, Leon’s and Benjamin Moore products integrated into its TV and web programming.
Transat expands its digital presence
The Montreal-based company is enlisting “Expat Experts” to appeal to adventure-seeking, younger travellers.
The Globe live streams Audi’s opening act
The publisher’s content studio tackles a live-streaming execution for the sleek car co at the Canadian International Auto Show in Toronto this week.
OMD tops 2015 Gunn Report
The media agency has won the honour for most global media wins for the 10th consecutive year.
Wealthsimple’s not-so-plain campaign
The financial co used the Super Bowl as a launchpad for a three-month campaign to get younger Canadians interested in planning for their future.
Nathalie Cook to head Cimoroni
The former Bell exec will bring her brand-partnership-building expertise to her new role, effective April 4.
The force awakens for Cineplex
With crowds flocking to see the latest Star Wars film, the Toronto-based co experienced record-breaking revenues to close out the final quarter of 2015.
Sean Sutcliffe takes over as District M’s biz development lead
The digital media co has picked one from its own team to grow its business in Canada, the U.S. and Europe.
The Big Picture: Maxus’ CEO Lindsay Pattison
The agency head outlines her three-T agenda for global change, and notes how Maxus’ Canadian outpost is faring.
