Sonya Fatah
The Globe Alliance bags Hearst representation
With the addition of Hearst Digital Media to its portfolio, the network’s new lifestyle and entertainment division is aimed at building custom executions for brands.
Kin Community influencers speak to brands
Kin Community personalities offer insight into how to best execute a brand integration with MCN partners.
CDPQ sells some of its interest in Quebecor Media
The media company is putting its 2012 plan into motion by purchasing back close to 30% of the institutional investor’s interest.
District M revamps its reporting platform
The digital media co’s latest version of CAMP responds to advertisers’ need for more transparency and flexibility in managing ad campaigns.
Postmedia links up with beacon tech provider
The publishing group has tied up with Freckle IoT to provide brands with new and measurable ways to reach customers.
Forever 21 hits Toronto streets with The Kit
On-street brand ambassadors in Forever 21 fashion will be a key part of The Kit Compact ‘s distribution strategy.
Sluggish global economy impacts media forecast
GroupM’s worldwide media and marketing report update sees slow recovery affecting its Dec. 2014 forecast with the impact being felt across global markets.
New head named at CBC Sports
Greg Stremlaw will lead the broadcaster’s new sports strategy focused on multiplatform sports journalism, amateur sports and marquee event collaborations.
Rogers Radio to air the best of YouTube music
Blake Carter and Adam Wylde (pictured) of KiSS 92.5 will be hosting YouTube Hits, bringing top liners and emerging artists on the digital platform to youth radio listeners.
Natalie McDuff joins the Globe and Mail
The national newspaper has hired McDuff to lead its Montreal sales team focusing on its style brands.
Showcase gears up for Mr. Robot premiere
To promote its new show, the channel’s cross-platform media strategy includes hacktivist stunts aimed at reaching “cyber thrill seekers.”
Samsung aligns with TIFF to get phones into film-lovers hands
As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.
Google goes native with Gmail
Google has now made native ad spaces available on its daily email service through Adwords.
To sponsor or not to sponsor?
A new tool can help sponsors decide which proposal benefits their brand marketing strategies best.
Amazing Race wins the week: Numeris
The reality competition show on CTV won the most single-night viewers for the week of Aug. 17 to 23.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
