Sonya Fatah
MTV Music Awards sees jump in viewership
The music awards show saw a 32% spike in viewership over last year.
Absolut partners with the AGO’s First Thursdays
In keeping with its arts-focused global marketing strategy, the vodka brand is targeting Toronto 20-somethings at the downtown gallery.
Scotiabank hones in on home renos
The bank worked with House & Home magazine to execute an AR video strategy promoting its home-targeted financial products.
New online video tag tracks talent, rights
Extreme Reach has launched a tag that will allow advertisers and agencies to monitor contractual obligations around rights for content.
Corus Entertainment realigns executive ranks
The company’s new executive leadership team is focusing on strengthening its financial portfolio and building deeper engagement with its audiences.
TSN, Molson put pro spin on beer-league ‘sports’
The Coors Light Games on TSN targets young viewers more interested in zorb croquet than CrossFit.
Video-hungry Canadians prompted expansion: Virool
Former AOL Canada head of sales Alicia Elliott is working to promote the video sharing platform to publishers and marketers in the Canadian market.
The return of the TIFF street festival
The film festival’s street festival is back for a second year with activations from a number of brands, including Express and Airbnb.
Measuring TD’s pride campaign on Instagram
Brand recall and awareness about TD’s support for the LGBT community went up as a result of #ForeverProud, a photo ad campaign on the social network.
UB Media launches new digital boards
The OOH company has announced the launch of a new digital network to enhance its slate of resto-bar offerings.
Gusto TV peers into a fine dining kitchen
Live FEED gives audiences an uncut and unscripted behind-the-scenes window into the world of an Ottawa restaurant kitchen.
Showcase sneak-peeks across platforms for fall
The channel has executed its largest multi-platform pre-release ever ahead of the linear premieres of three shows, including Continuum and Lost Girl.
Shomi hits the streets for expanded launch
Shomi looks to social media to drum up awareness of its wider launch, as costumed characters inspired by its shows fanned out across Canadian cities.
Audience Network gets a boost
Facebook has introduced two successful formats to expand ad options within its mobile-app monetization platform.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
Targeting serial commenters
Livefyre launches an ads-in-comments functionality on its platform, which will see publishers walking away with 100% of revenue.