Sonya Fatah
AOL rolls out new video ad formats
The online publisher has added five new video ad formats for brands to engage more deeply with customers.
CRTC opens floor for comment on simsub penalties
The regulator is proposing that broadcasters and BDUs that make errors in executing simsub be penalized.
Data Dive: Wait, what? Canadians like the Pan Am Games
Canadians are tuning in, while griping about HOV lanes has dropped 87% since the tournament began, according to IPG Mediabrands.
A new face for BBC World News
The British Broadcasting Corporation has released its video-heavy new international app rich with pre-roll inventory.
Mediative adds three to its network
The advertising network has added three more publishers and strengthened its position in the automotive industry.
Mobile global hotspot for ad dollars: report
Mobile will see the most growth in ad spend in 2016 while print declines will continue, according to a global Warc report.
Should CBC go ad-free?
A Senate committee has tabled a report recommending an examination into the costs and benefits of TV advertising on CBC/Radio-Canada.
GroupM looks to decode social media cues
A partnership with Networked Insights gives all of GroupM’s media agencies access to a data-crunching tool on the social web.
What’s the future of French-language music on radio, CRTC asks
The CRTC’s latest proceedings examine whether there is enough French-language music programming.
Clear Channel upgrades Dundas Square screen
The OOH company has updated one of its digital screens on the Bay Media Tower where daily footfalls reach 137,000.
Tuning in for a first view of Pluto
Discovery’s original special, Pluto: First Encounter, produced a winning night for the factual channel.
Revving up for VR executions
As VR enters the mainstream, media agencies are examining how the new tech can work for clients.
Doritos ‘deepens’ its gamification strategy
The brand has launched a mobile-only game inviting consumers to go inside one of its new chip products.
CBC extends Pan Am games broadcast
The broadcaster has added to its primetime and daily coverage of the third-largest global sporting event.
Which part of your ad did a consumer click on?
District M, a Montreal-based ad tech co, has a new product that will enable brands to see how users engage with their ads and simultaneously check for fraud.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
