Sonya Fatah
TSN looks to bolster Thursdays with CFL
TSN is tweaking its approach to football promotion, targeting millennials and focusing on the lifestyle aspect of the sport.
Original Italian news programming to debut on TLN
Following the cancellation of a popular Italian nightly news show on OMNI, the network’s Italian-language channel is responding with its own show.
Poor ROI tracking is hindering digital budgets: study
A new report from Millward Brown Digital identifies key shifts in marketing strategies and approaches since 2014.
Facebook ups quality of ads tools
The upgraded Ads Manager and Power Editor tools, aimed at speeding up ad creation and delivery, will be widely available in the coming months.
Volvo rolls out custom pre-roll campaign
Creative, media and tech collaborated to reach the Swedish car company’s target market through a creative YouTube campaign.
Personalized marketing needed to target millennials: report
Almost three-quarters of Canadians surveyed said that they would disengage with brands that send out mass, impersonal communications.
TC Media partners to get personal
The media and marketing co has invested heavily in StrongView technology and is focusing on service delivery.
Report singles out privacy intrusions in ad targeting: OPC
The watchdog’s report on online behavioural advertising shows high user awareness of privacy rights and singles out a few errant players.
Apple News launch signals new era of content-based partnerships
The app will rely on human curators and algorithms to collaborate in curating aggregated news.
YouTube takes on Amazon
The company is launching its own gaming app to access the growing world of gaming, and eSports in particular.
Audi Dealer Association wins the week: Media Monitors
The car co bought the most radio advertising for the week of June 8 to 14.
Play Money Media rebrands as Connected Interactive
The media co’s name change is part of an effort to extend its mobile gaming expertise to big brands.
Cossette wins BDC account
The marketing and communications company will be responsible for the Business Development Bank of Canada’s entire communications portfolio.
Astral wins Vancouver airport account
The eight-year contract for the city’s international airport expands the OOH co’s reach to 40 million people each year.
Spotted! T.O. gets a peek under Halifax’s kilt
The city’s tourism marketing organization has used new ad-tech to roll out a playful digital ad aimed at reaching LGBT travelers.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
