Sonya Fatah
WFA releases ad-fraud guidelines
The industry body’s report recommends a collective approach, proposing the retraction of agency fees and commissions where non-human traffic is involved.
District M opens up in Toronto
The Montreal-based company has hired Emil Torma to lead programmatic solutions across the country.
Upfronts 2016: Rogers Media unveils City’s fall schedule
The media company’s new slate of dramas and comedies includes three new Canadian originals.
Snapchat sets up Canadian base camp
The youth-focused platform has opened an office to house a new sales team looking to monetize its reach here.
Bell Media extends (and expands) pact with Viacom
The media company will have access to Comedy Central’s entire library, as well as first-run original programming, through a new deal.
Botting the live sports landscape
TheScore has gone live with a bot that gives its users all the updates they want while also settling private arguments.
The power of the skinny
Over 13% of respondents for J.D. Power’s study said they subscribe to the $25 package and are satisfied.
RealityMine names global research head
The market research company has hired Paul Street to head data collection and analysis across mediums.
The Globe hops onto the Washington Post’s platform
The publisher has adopted the U.S. organization’s CMS platform, with the aim of enhancing its digital storytelling capabilities.
Digital agency model to hold strong: report
Marketers are increasingly turning to digital agencies to support their campaigns, according to the 2016 SoDA report.
Vancouver digital pub expands national footprint
Two Vancouverites have grown their basement business into a national digital brand targeting millennials.
Yellow Pages demonstrates its small biz creds
The digital media co has launched a digital campaign featuring its own short-term Lemonade Stand in Toronto.
Transcontinental sells Saskatchewan pubs
The company is also shuttering its Saskatoon printing plant and laying off 30 full-time staff.
When 1.6 billion people aren’t enough
Facebook has extended the reach of its Audience Network capabilities to include online users who do not have the social platform’s accounts.
Northern Arena opens gateway for Canadian gamers
The first pro-gaming competition of its kind on Canadian soil will take place in September alongside the Fan Expo.
