Val Maloney
Has new media changed seniors’ love of TV and print?
New research from MTM also shows older English speakers use tablets over smartphones.
Local focus grows for RBC in year two of Olympic program
The bank is expanding its Training Ground initiative, but will take a more focused approach to its media plan.
Buick targets Chinese Canadians with WeChat activation
An expansion of its social media presence and Chinese New Year activations are part of the 2017 plan to increase market share with the group.
Havas Media Canada awards partners at open house
GM Maura Hanley said the third annual event helps the agency decrease staff turnover and boost client retention.
AToMiC Awards deadline is this Friday
This year’s awards jury will be co-chaired by executives from marblemedia, Lg2 and Maxus Canada.
Humour, co-creation key to reaching Gen Z with ads: study
A new study from Kantar Millward Brown analyzed reactions to ads across three generations.
A night for ladies to show off their balls for charity
Ovarian Cancer Canada rebrands its flagship fundraising event following the success of its mass campaign.
Canadian digital video viewing growth to slow in 2017: report
A maturing market shows signs of only 1.3% growth by 2020, according to the recent eMarketer report.
Industry orgs call for game time simsub reversal
With less than a month until the Super Bowl, the industry organizations seek a reversal or delay from the CRTC on decision.
Failure not an option for Godfrey
The Postmedia president and CEO said government assistance could provide the “runway” the media industry needs to bridge the gap between print and digital.
Postmedia revenue down for Q1
A 21% drop in print advertising revenue was the main factor behind the decline.
Pattison signs on with Edmonton’s growing ICE District
The OOH company is the exclusive ad sales partner for the downtown entertainment district.
Instagram unveils Snapchat-esque Stories ad unit
Facebook has brought ads and measurement insights to the disappearing content feature.
UM wins Tim Hortons
The Mediabrands agency has been awarded the account following a review.
Ryan Fuss moves to Sortable
The former Vice Canada CRO has joined the Waterloo, Ont.-based ad tech company to accelerate its growth.
