Val Maloney
Dynamic Outdoor enters Calgary market
The OOH co’s new launch expands its presence to cover Canada’s five major markets.
Radio revenue down: StatsCan
The Atlantic provinces and Saskatchewan posted the strongest profit margin gains in 2015, according to the latest numbers.
Twitter Canada nabs Laura Pearce
The company’s first country-level consumer-marketing lead will be working to grow its user base and engage current tweeters.
World Cup of Hockey to hit Toronto streets
A fan festival and jersey ads are among the activations coming to next month’s tournament.
Initiative Canada adds to senior client team
The agency has hired Noah Vardon as VP, client business partner.
P&G’s Olympic spot wins with Canadian women: study
Harbinger reports the top spots for Canadian women, as well as the aspects of the Games they are more likely to watch.
Spotted! Beautifying the ordinary in Toronto
Urban Barn has partnered with the City of Toronto to bring art to traffic-signal boxes.
Darren Hardeman joins MediaCom
The former VP of digital for Initiative has made the move to the GroupM agency.
Toronto Star boosts circulation: CCAB
Bolstered by jumps in sponsored/free copies, the Torstar title was one of the sole paid dailies to see gains for the three months between April and June.
How A&W is reaching millennials
Why the QSR partnered with Facebook and Vice to produce a three-part branded content documentary.
SourceKnowledge launches cloud-based SaaS network
The tech company’s new product is aimed at brands that are bringing programmatic in-house.
Twitter launches Promoted Stickers
Pepsi has signed on as the first partner for the new ad product.
Sport Chek teams with Twitter for Olympic ‘moment’
The retailer is the Canadian launch partner for Twitter Canada’s Moment Maker, a new tool that allows for custom curation.
Saint Lucia aims to ‘unlock’ more visitors with social push
The tourism co has launched a contest that reveals new deals as people share posts talking about the destination.
Will you accept this sponsor?
The brands that will have contestants flying, sipping and sporting bling on the first edition of The Bachelorette Canada.
