Val Maloney
Spotted! KitchenAid downsizes for new target
The appliance company’s pop-up food shop in downtown Toronto is targeting urban millennials through a lifestyle push.
La Presse names new Toronto sales director
Celeste Normington has been promoted to the new role of sales director in Toronto.
Fairfax acquires majority stake in Rouge Media
The OOH company’s president and CEO on what the investment will mean for his team.
Stretching the value of an emoji
Twitter has introduced the ability to target audiences based on their use of emoji keywords.
m/SIX touches down in Canada
Kerry Mitchell will lead the team at the agency, which has recently expanded into the market.
CRTC sets-up local news fund
Vertically integrated companies must keep all stations open in order to use the money.
YouTube unveils new video ad products
From on-site directors to a new app, the video site has launched new tools that aim to make it easier for small businesses to create ads with the platform.
Simon Jennings heading to Pelmorex Media
The La Presse sales lead is moving to the new position of CRO at The Weather Network’s owner.
Pattison Onestop adds over 100 screens
The digital OOH company has signed with GWL Realty, adding faces in Calgary, Toronto and Vancouver. (Toronto’s Commerce Court pictured.)
Spotted! Dory keeps swimming
Walt Disney Studios Canada is promoting the fish-filled sequel with a mobile tank ahead of this Friday’s release.
PHD wins global Volkswagen account
The multi-billion dollar account was previously with MediaCom.
360 video takes viewers on a virtual trip
Tourism Australia is showcasing Brisbane in a new display ad unit.
A demo study that’s not about millennials
Still have your attention? New stats on Canadian Gen-Xers from Yahoo! that detail the group often seen as forgotten by marketers.
Bell Media introduces new upfront deals
Dynamic ad insertion on VOD and a new short-form video product were among the launches introduced at the media co’s presentation.
Canadian mobile users getting fickle with apps
Low adoption of wearables and health apps and a rising use of banking apps are amongst the findings of a new Canadian mobile report from GroupM’s Catalyst.
