Account Win
Desjardins puts accounts into review
Current agencies Touche and LG2 will be invited to participate in the RFP.
Shell sticks with Mediacom
The WPP agency has held the gas company’s business for nearly 20 years.
Mediacom wins Aldo Group
The account is worth an estimated $20 million in billings.
Notable named producer of record for CCMA Awards
The event has partnered with the media company for the first time to create marketing, live and social content for the September show.
Havas Media wins DavidsTea
The brand is currently experiencing a pivot to ecommerce, although its paid media efforts have been minimal.
Mediacom adds Adidas to client list
The WPP shop picks up the global media account from Carat.
Initiative wins global account for Revlon
Brands include its drugstore cosmetics brand, Almay, Mitchum, an array of fragrance brands and more.
Wavemaker wins Yum Brands
The company behind KFC, Pizza Hut and Taco Bell will pair with the GroupM shop as it continues to increase its digital investments.
HSBC nixes Mindshare, awards Canadian account to Omnicom
The global media group takes over for Mindshare, which has held the account since 2004.
OMD wins Mountain Equipment Co-op
The Omnicom shop will hit the ground running with four campaigns in the next two months.
Cossette Media wins Quebec Pork Producers
Following a review earlier this year, the account has moved from Carat.
UM wins CAMH Foundation
The IPG shop will help drive awareness as the foundation aims to increase funding and break down stigmas around mental illness.
Spark Foundry wins Campbell’s
The Publicis shop will also handle media for Pepperidge Farm and Campbell Fresh.
Wavemaker wins DanoneWave
New media tech and a focus on data drive the yogurt company towards a new partner for North America.
Mondelez picks Spark Foundry
The Publicis-owned agency won awards for its past work with Ritz.
