Account Win
Jungle wins national account for Vileda
Carat had held Freudenberg Home and Cleaning Solutions’ account for 13 years.
Pattison gets Cape Breton’s transit
The new deal strengthens Pattison’s command of transit inventory in the Atlantic region.
UM wins Expedia.ca
Data and analytics will play a key role in the travel brand’s media strategy going forward, says Shelley Smit.
Crown corp EDC picks Media Experts
With a big shift to digital media and iterative “experimental” buys, the crown corporation switched agencies alongside a creative review.
WPP lands Bose accounts after global review
Partner agencies that will begin working with the brand in the spring have not yet been specified.
Mars puts media account into global review
The US$1.4 billion account, currently held by MediaCom, is up in the air.
Re/Max upping is paid social play in 2018
With a new digital agency partner in Ruckus Digital, the real estate firm is expanding its online presence.
Pandora switches to Mindshare
The luxury jeweler moved its business from Maxus ahead of the impending Wavemaker merge.
Carat defends Subway, joins ‘The Franchise’
The Dentsu Aegis agency has new partners in a now-combined Canada/U.S. assignment.
Nutrience picks Carat
Data and digital media will be a big part of the pet food brand’s upcoming winter campaign.
BonLook picks iProspect
The eyewear company will dive deep in to paid and organic search to accelerate its physical retail expansion.
NFL Canada taps TTG for sponsorship play
After running sponsorship in-house, the league is tapping its first third-party partner to find new opportunities.
McDonald’s to conduct global media agency review
OMD Canada expected to participate as the QSR looks to move away from single-agency model and save money.
Dodd Media wins Flipboard
The company will be targeting Canadian clients looking for both global or Canada-only audiences
BBM Messenger taps Tapped for Canadian ad sales
The Toronto firm looks to monetize the messenger app’s affluent, mostly urban audience.
