Digital
Canadian Tire cleans up the party
The retailer is promoting its new line of Mastercraft power tools with a TV-heavy buy.
Sourceknowledge inks deal with SpotXchange
The ad network’s VP of business development talks about the agreement to integrate SpotXchange’s inventory into its video offerings and the outlook for RTB in Canada.
Stingray Digital hires former TC Media VP
Mathieu Peloquin is joining the digital company as its SVP of marketing and communications.
Future of print: Postmedia’s evolving cross-platform strategy
COO Wayne Parrish talks about the media company’s shift away from launching new print products and its emerging alternative revenue streams as it heads into 2014.
Driving relaunches with responsive design
The Postmedia-owned automotive hub has also introduced a scrolling header with a new ad unit integrated into it and additional display and pre-roll opportunities.
Dempster’s introduces Healthy Way
The new product line includes four types of bread and is being promoted with the brand’s first ever fully-integrated dual campaign for English Canada and Quebec.
Metro Montreal names new VP and publisher
Nicolas Faucher has been promoted to the new role at the TC Media-owned daily.
Spotted! Microsoft launches Surface 2 with Deadmau5
The tech company hosted an exclusive concert at Toronto’s Kool Haus with street teams handing out wristbands and demonstrating the new tablet in advance of the show.
Canadian Tire partners with Cake Boss
The retailer is promoting the launch of a new bakeware line with TLC star Buddy Valastro through a multi-platform campaign.
Sun Life plans ahead
The financial services company is targeting a younger than usual audience and using 15-second TV spots for the first time in its new “Money for Life” campaign.
P&G shines a light on moms
The company is sponsoring 12 Canadian athletes and partnering with Hockey Canada for the first time, as it rolls out its Olympic activations, including a new “Raising an Olympian” series.
Facebook fallacies from its head of measurement
Rick Malhotra tells MiC how agencies need to think beyond the click-through rate when using the social media site in their campaigns.
Future of Print: Spacing magazine to open physical retail store
The Toronto-based magazine is looking to alternative revenue streams, and will also be rolling out Urbanism Roadshows that take consumers on trips to nearby cities.
Google and Microsoft eye cross-platform tracking solutions
Vision7’s Joseph Leon and ZenithOptimedia’s Veronica Holmes talk about Microsoft’s plans to roll out device identification that will allow users to give permission for advertising use.
Scotiabank’s expanded NHL play
Duncan Hannay, SVP and head of marketing at the financial services company tells MiC about how the brand plans to break out of the crowded hockey market this season.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
