Mobile
Facebook unveils new shoppable ad format
Collection, a new mobile-optimized video unit, will lead users to a page of up to 50 items for native shopping on the Facebook app.
Mobile targeting: Where’s the line between cool and creepy?
Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?
Snapchat part of Jameson’s plan to make a St. Patrick’s Day splash
The whisky brand has launched filters that give consumers another option if they forgot to wear green as part of this year’s holiday-focused campaign.
Weather in the morning, streaming in the evening: How Canadians use their apps
A new study by RealityMine through TouchPoints Canada also found that shopping apps surge at 9 a.m. and 11 a.m. – and are most popular while users are at the office.
Elevation Pictures conducts first Snapchat movie campaign
The teen drama Before I Fall, which grossed $4.95 million in its opening weekend at the box office, was promoted through a three-step Snapchat campaign.
Postmedia adds to automotive offering
Media company CRO Paula Festas details the updated Driving Dealer Solutions.
Radioplayer Canada offers a new way to tune in
Private radio broadcasters and the CBC/Radio-Canada have partnered on the new radio app.
Torstar posts improvements in Q4
Revenues from print advertising and subscribers continue to slide, but the media co ended 2016 with a net income rather than a loss.
Ad-blocking, load times among top challenges for advertisers: study
AOL’s new state of the industry study on mobile video finds that time spent on mobile – and ad spend in the medium – is increasing.
Spotted! Ubisoft turns your phone into a sword
How the company used mobile tech and social community building to promote a new game to a mass audience.
Flonase pairs with Weather Network for Canadian launch
The allergy relief spray is embarking on its first Canadian consumer-facing campaign, which will include an integration on the Weather Network’s TV and digital properties.
Smartphones key for shopping, but still not for buying: study
Nielsen Canada found that even if Canadians aren’t buying through their devices as much as they are at the store counter, clean mobile experiences still provide a make-or-break opportunity for retailers.
AOL ups mobile capabilities on ONE
The increased self-serve functionalities aim to meet the monetization needs of mobile-first publishers and developers.
North Americans over-index on in-app purchases: study
A new report by AppsFlyer says companies should still need to use more data to keep users engaged over time.
Growth in mobile, geotargeting fuels updates for Addictive Mobility
CEO Naveed Ahmed estimates that demand for geotargeting in campaigns has quadrupled since the launch of the company’s self-service platform in 2015.
