Mobile
Maxus sends its employees packing (in a good way)
As part of a millennial retention strategy, the media company is sending a group of its employees on a global exchange with its other offices worldwide.
360 video takes viewers on a virtual trip
Tourism Australia is showcasing Brisbane in a new display ad unit.
Bell Media introduces new upfront deals
Dynamic ad insertion on VOD and a new short-form video product were among the launches introduced at the media co’s presentation.
Canadian mobile users getting fickle with apps
Low adoption of wearables and health apps and a rising use of banking apps are amongst the findings of a new Canadian mobile report from GroupM’s Catalyst.
Snapchat sets up Canadian base camp
The youth-focused platform has opened an office to house a new sales team looking to monetize its reach here.
How Twitter users plan to watch the Rio Olympics
According to new research from the social media co, 89% of Canadian Twitter users are planning to take in the Games on TV or online.
Half of Canadian digital ads not seen in Q1: Study
New digital numbers from comScore delve into viewability, ad fraud and ad blocking.
Finding digital staff when you need them
Digital AdLab has announced the launch of a placement service for graduates.
Schick goes content-heavy with new campaign
The shaver’s new multiplatform push delves into new areas for the brand, including custom content on AOL and Spotify.
Instagram releases Canadian numbers
The social platform is letting its country numbers out of the box for the first time as it rolls out new business tools.
A view into Radio-Canada’s new windowing strategy
CRO Jean Mongeau on how the pubcaster is experimenting with its French SVOD to extend linear audiences.
CBC unveils biggest-ever digital slate
The pubcaster has nine new digital shows coming to its online channels next season. (My 90-Year-Old Roommate pictured.)
Xaxis Montreal’s new account services lead
Jason Cobbler joins the programmatic platform just as it opens a new Quebec office with GroupM.
The new vices for Vice Canada
The media co’s newfront event Tuesday revealed the upcoming launch of Vice Quebec and a new in-house creative services division. (Vice Media co-founder Suroosh Alvi pictured.)
The state of the Canadian ad-blocking union
A new report from IAB Canada details the software’s penetration across the country.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
