Mobile
Pressboard moves beyond Google
The native content marketplace has created its own set of in-house attention metrics.
Nuglif names new VP of sales
Christopher Prinos is joining the subsidiary of La Presse that powers La Presse+ and Star Touch.
Twitter Moments land in Canada
Rogers is the first brand to partner on the new feature, promoting the NHL Playoffs through the new tab.
How Yellow Pages will Juice its latest acquisition
Neil Sweeney on how the new entity born out of the acquisition of Juice Mobile will fit in with its parent company.
Jonathan Dunn lands at Juice Mobile
The former Bell Media marketer is starting at the mobile company next week.
MIPTV: The new studio model? Vivendi tackles premium mobile content
Vivendi and Havas Media Group exec Dominique Delport unpacks the strategy behind its ambitious Studio+ content play, which it aims to expand globally.
Billy Bishop campaign stars satisfied customers
While PortsToronto has traditionally taken a targeted approach to its advertising efforts, this awareness-building campaign is designed to reach a wider audience.
Dynamic ads coming to Sportsnet NOW
The streamer will see new ad options introduced in future iterations, following the lead of Rogers NHL GameCentre LIVE.
Facebook targets under-delivering ads
Delivery Insights will increase transparency around the social media co’s auction and proactively identify poorly performing ads.
Making the most of Google search on mobile
An eye-tracking study by Mediative shows how consumers engage with the ads in organic listings on the site.
Work with CRTC to avoid CASL penalties: Jean-Pierre Blais
The CRTC chairman and CEO told the industry crowd at a CMA breakfast that the anti-spam legislation isn’t going away.
The Globe’s newest digital ad option
The newspaper has signed with SlimCut Media as its in-stream video advertising provider.
How is viewability impacting your online campaign?
A new comScore report shows a linear relationship between effectiveness and viewability.
Google aims to address needs of modern marketers
The company has released Google Analytics Suite 360, a set of tools designed to help measure today’s multi-screen consumer.
Bringing Toronto Fashion Week to mobile fans
Cadillac Fairview has created the week’s first ‘Instapit,’ giving influencers a front-row perch to share the latest trends with followers.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
