Mobile
Apple still rules on tablets: MTM
According to new numbers, income is the driving force behind tablet ownership, with iPads holding the lion’s share of the market.
The Star’s new app touches down
John Cruickshank and Carolyn Sadler on the launch of the Star Media Group’s big bet to reach younger readers.
TheScore kicks off new football season
How the app has updated ad units to coincide with the launch of the NFL season.
ComScore expands viewability offering
The measurement company and partner Addictive Mobility have expanded what they report as part of a push to increase transparency around mobile campaigns.
Instagram adds the 30-second spot
The photo sharing platform has added new ad units as part of an update that also makes placements available to any Facebook-managed client.
Izea opens Canadian outpost
Tiffany Heimpel, director of Canadian client partnerships, on the influencer network’s Canadian launch and its client partnerships to date.
Will ad-blocking on Apple curb display ad dependence?
Industry reaction to next week’s expected iOS 9 update that will allow Apple product users to block ads on its Safari browser.
AOL makes mobile marketplace acquisition
The company and its new owners, Verizon, have entered into an agreement to purchase Millennial Media.
Blog: Are you ready for the death of Flash?
Eyereturn Marketing’s Ian Hewetson says that, despite advance notice, many advertisers and agencies are scrambling to find alternatives for animated online ads.
GroupM pacts with BuzzFeed
The global deal will give the media management company preferential rates and access to creative and data from BuzzFeed.
Former Exchange Lab director lands at Jones Media
Neil Houston is now the company’s director of programmatic and media buying.
Shazam mixes up a new partnership
Details on the app’s new native ad opportunities and the program it’s rolling out with Corby Wine and Spirits.
Mobile TV fee dispute brews between Bell, Rogers
City has been dropped from Bell’s Mobile TV service and Sportsnet access reduced as the two companies fail to agree on rates.
Blue Ant’s strategy clicks with Canon
The digital imagery company is targeting an untapped market by creating content for baby boomers online.
Twitter’s new ad tool
The company has introduced an ads editor that allows large volume clients to work on multiple campaigns at once.
