Mobile
BrightRoll rolls out new features
The video ad platform has announced expanded partnerships with Google’s DoubleClick, comScore, Nielsen and BlueKai.
Canadians get charged up with Telus and Play Taxi Media
The cab-based ad company is placing phone chargers in the back of its fleet thanks to a sponsorship from the telco.
BroadbandTV to manage fan-uploaded content for FremantleMedia
The Vancouver-based digital media company and MCN will source and monetize video clips for more than 200 shows such as America’s Got Talent.
Toronto Star is most read newspaper in Toronto: NADbank
The Torstar paper posts the most print and online readers, according to the latest report from the measurement company.
Rogers Communications’ Phil Lind to exit as regulatory chief
The long-time exec will advise the media giant for three years, while remaining on its board of directors.
Rogers Communications posts lower Q1 earnings
The media giant was hit by weakness in its wireless division and lower overall TV revenues.
Globe and Mail launches pilot native ad program
Andrew Saunders, chief revenue officer, talks about the project, which is running in partnership with GE.
Halifax’s The Chronicle Herald drops NADbank
The president and CEO tells MiC why the paper is changing its measurement model.
Pick your Platform: Adam Luck on the potential in your pocket
Initiative Canada’s new president on why mobile is still the most innovative platform out there.
Toronto Raptors see broadcast boost
Numbers from Sportsnet and TSN are up, with S&E Sponsorship president Brian Cooper on how the team’s playoff presence will boost the game on a national scale.
AOL.com launches new video experience
The US website has given its videos a spotlight placement, with the Canadian website considering a similar move.
MTV and Scene team up for Twitter Amplify
The Bell Media channel and client launched the first-ever campaign of its kind this weekend around the 2014 MTV Movie Awards.
Juice opens San Francisco office
Neil Sweeney on the strategy behind the new outpost as the mobile co celebrates its fourth birthday.
CMDC and ACA call for ads to continue on CBC
The associations made the case to the Standing Senate Committee on Transportation and Communications last night.
Mediacom signs with Medialets
The deal will allow buyers to centralize ad serving and track ads at scale.
- Lesley Conway named head of Walmart Connect
- UM named media agency of record for 7-Eleven
- Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
- Endy partners with WNBA in the brand’s largest sponsorship deal to date
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
