Out Of Home
ICYMI: Mediabrands’ C-suite hire, Heartland’s return and more
Plus, Quebecor heads to the suburbs.
Pandemic Pivot: Adapt Media is now investing in intelligence
Already having roots in research and data took the company from doing studies to linking with multiple partners on new offerings.
Broadsign, Verizon expand partnership
Verizon has expressed an increasing interest in DOOH opportunities, despite the medium’s struggles this year.
Hivestack appoints Nikki Hawke as first CMO
The acceleration of programmatic OOH buying means the digital exchange needed to amp up its marketing efforts, and it’s hired a veteran strategist to do just that.
All aboard the tea-tea-see!
Will Twisted Tea’s creative double-entendre wrap catch city-dwellers and streetcar users in their tracks?
Cineplex reopens all Canadian theatres
Following the release of The SpongeBob Movie and Unhinged last week, Tenet lands in Cineplex theatres Aug. 27, a week ahead of the U.S.
Transit traffic still down, but highway billboards have new life
Plus, Montreal and Vancouver are already seeing inventory scarcity.
Bell Media brings V and Noovo under one banner, rolls out campaign
The company says there are lots of opportunities for Noovo, which has high awareness among 18 to 34-year-olds.
Cineworld, home streaming and more: the takeaways from Cineplex’s Q2
Prinicipal Ellis Jacob weighed in on shortening the theatrical window, Disney’s decision to go digital with Mulan and provided an update on the Cineworld lawsuit.
ICYMI: Bob McKenzie says goodbye to TSN
Plus, Hivestack gets an eight-figure investment and a popular CBC game show is getting the tabletop treatment.
Cineplex revenue plummets 95% as cinema closures hit Q2
While the exhibitor made efforts to curtail costs, it said it has experienced a cash burn of approximately $18 million per month since the onset of the pandemic.
Broadsign Reach, Campsite add Quebecor OOH to platforms
With the 133 digital screens centrally located in high-traffic areas, VP Edith Gagné says this is a win all around.
Media down at Quebecor, but telco business strong
Live sports cancellations hurt the company’s TV business from an ad perspective, but other results indicate the appetite for TV is still strong.
UB Media expands its restobar network
The OOH provider has signed with Jack Astors parent co SIR Corp.
Vertical City ascends to Quebec
The place-based media company says now is a crucial time for companies in the residential screen business.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
