Out Of Home
Karine Courtemanche new chair at COMB
The Touche! president has taken over the OOH industry board’s chairperson-ship from Dave Petryna.
Travelling alongside passengers at Billy Bishop
Clear Channel Canada has launched six new advertising faces at the Toronto airport, aimed at capitalizing on moments in the traveller’s journey.
Spotted! A dark, dank Suicide Squad facility
Warner Bros. pushes publicity for its upcoming supervillain film by letting Torontonians into the penitentiary.
Spotted! Dove Canada calls out body-shamers
The beauty brand has a real-time billboard that draws attention to media outlets focusing on the appearance, rather than the skills, of female athletes.
Astral OOH wins Toronto’s Pearson Airport
The Bell Media division has won the OOH rights for the most-trafficked airport in the country.
Spotted! Netflix dares commuters to pick up the phone
The online streamer’s OOH execution in TTC stations seeks to build interest in upcoming horror series Stranger Things .
Spotted! Katy Perry ‘Rises’ over Toronto
Large-scale projections were part of a larger North American push to raise visibility for the singer’s newly released single.
Freckle expands beacon network with AirKast
The beacon-based mobile attribution company will have access to a significantly larger audience as a result of this deal.
Toyota signs with YouTube FanFest
The car co marks the first sponsor for the event, which is moving from Yonge-Dundas Square to the Molson Canadian Amphitheatre.
Panoramic screens coming to Cineplex
Multi-screen cinemas will be coming to three cities later this month for Star Trek Beyond, with advertising options open to potential partners.
What Stuart Garvie has learned one year in at Bell Media
The media co’s president of sales on moving dollars back to TV, outcome-based research and where industry solutions are needed.
Spotted! A giant-sized celebration
Walt Disney Motion Pictures Canada is going big on promotions for The BFG, promoting the movie by pairing it with birthday celebrations for the CN Tower.
Nissan gets back in the water
The car co is aligning its sponsorship more closely with its Nissan Rogue, turning the back of the vehicle into an actual shark tank.
Fountain Tire rolls out a cross-Canada drive-in cinema experience
The Edmonton-based tire company is treating its customers to free outdoor screenings in celebration of its 60th birthday.
Karine Moses to take over at Astral OOH
The former VP of field operations support for Bell is moving into the lead role, following the departure of Luc Quetel.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
